2014《時(shí)代周刊》年度排行榜盤(pán)點(diǎn)

Budweiser:“Puppy Love” 百威啤酒：小狗之愛(ài)

When it comes to a good commercial, interspecies friendship is the trumpcard. Anheuser-Busch and ad agency Anomaly scoreda touchdown with their heartwarming Super Bowl ad “Puppy Love。” The spot follows the growing friendship of a mischievous puppy and the Clydesdale horsenext door. After viewers were done reaching for the Kleenex, they voted it thetop Super Bowl ad on Hulu and viewed the spot more than 53 million times onYouTube。

對(duì)于經(jīng)典廣告而言，超越物種的友情牌絕對(duì)是一張王牌。Anheuser-Busch和廣告公司Anomaly在超級(jí)杯上的這部百威廣告《小狗之愛(ài)》，絕對(duì)算得上“觸底得分”。這部廣告講述的是蠢萌小狗和隔壁克萊茲代爾馬之間不斷升級(jí)的友情。《小狗之愛(ài)》被選為超級(jí)杯最佳廣告，在YouTube上的點(diǎn)擊量達(dá)5300萬(wàn)。