安德瑪(Under Armour)收入預(yù)期下降15%

安德瑪(Under Armour)收入預(yù)期下降15%

Shares of Under Armour plummeted more than 15 percent Monday after the sportswear maker cut its forecast for annual revenue for a second straight time, adding to its troubles after it disclosed a federal probe related to its accounting practices.

運(yùn)動(dòng)服裝制造商安德瑪(Under Armour)周一股價(jià)暴跌逾15%，此前該公司連續(xù)第二次下調(diào)年度營(yíng)收預(yù)期，在披露聯(lián)邦政府對(duì)其會(huì)計(jì)操作展開(kāi)調(diào)查后，安德瑪?shù)奶幘掣永щy。

Shares of the company sank a day after the Wall Street Journal reported the company was being investigated for shifting sales from quarter to quarter to appear financially healthier.

《華爾街日?qǐng)?bào)》(the Wall Street Journal)報(bào)道稱，該公司正接受調(diào)查，原因是為了讓財(cái)務(wù)狀況看起來(lái)更健康，該公司將季度銷售額進(jìn)行了調(diào)整。一天后，該公司股價(jià)下跌。

Under Armour, however, defended its accounting practices and disclosures, and said it has been cooperating with the investigators since 2017.

不過(guò)，安德瑪為其會(huì)計(jì)操作和披露進(jìn)行了辯護(hù)，并表示自2017年以來(lái)一直在與調(diào)查人員合作。

Under Armour’s forecast cut comes at a time when it has been struggling to grow in the United States where it faces competition from Nike, Lululemon Athletica and Adidas.

安德瑪下調(diào)預(yù)期之際，該公司在美國(guó)正面臨耐克(Nike)、露露檸檬運(yùn)動(dòng)用品公司(Lululemon Athletica)和阿迪達(dá)斯(Adidas)的競(jìng)爭(zhēng)，難以實(shí)現(xiàn)增長(zhǎng)。

To keep up, the company last year adopted a strategy that has worked well for rival Nike and includes selling apparel and footwear directly to customers online or through its own retail stores.

為了跟上步伐，該公司去年采取了一項(xiàng)對(duì)競(jìng)爭(zhēng)對(duì)手耐克(Nike)行之有效的戰(zhàn)略，包括直接在網(wǎng)上或通過(guò)自己的零售店向客戶銷售服裝和鞋類。

However, the shift is yet to yield results for the company as most of its customers are used to buying merchandise in department and retail stores at a discounted price.

然而，這一轉(zhuǎn)變尚未對(duì)該公司產(chǎn)生影響，因?yàn)槠浯蠖鄶?shù)客戶習(xí)慣于在百貨公司和零售店以折扣價(jià)購(gòu)買商品。