微信小程序正式上線 你已經(jīng)準(zhǔn)備好開(kāi)發(fā)了嗎?

WeChat, a popular instant messaging tool run byTencent Holdings, aims to help users access mobileservices without downloading separate apps, whichexperts said may challenge the business ofsmartphone app distributors such as Apple Store.

由騰訊控股運(yùn)營(yíng)的流行即時(shí)通訊工具微信，旨在幫助用戶獲得移動(dòng)服務(wù)，而無(wú)需另外下載應(yīng)用程序，專(zhuān)家表示，這可能對(duì)智能手機(jī)應(yīng)用程序分銷(xiāo)商構(gòu)成挑戰(zhàn)，比如蘋(píng)果商店的業(yè)務(wù)。

This new feature, dubbed "Xiaochengxu" (LittleProgram), allows WeChat users to find a variety ofservices such as ticket buying by scanning a quick-response code, saving them the trouble of installing a number of different apps on smartdevices, according to the transcript of a speech by Zhang Xiaolong, Tencent's senior executivevice president, last Wednesday.

騰訊高級(jí)執(zhí)行副總裁張小龍上周三發(fā)表演講稱(chēng)，這一新功能名為“小程序”，它允許微信用戶通過(guò)掃碼來(lái)查找如購(gòu)票在內(nèi)的各種服務(wù)，從而省去在智能設(shè)備上安裝多個(gè)不同應(yīng)用程序的麻煩。

Zhang, known as the father of WeChat, emphasized that Little Program is not a mobile appdistributing function.

張小龍，也被稱(chēng)為微信之父，他強(qiáng)調(diào)，小程序不是一個(gè)移動(dòng)應(yīng)用程序的分發(fā)功能。

 

 

Still, experts and app developers said that the rollout of Little Program on WeChat will erodethe market share of app distributors like Apple Store in China.

不過(guò)，專(zhuān)家和應(yīng)用程序開(kāi)發(fā)人員表示，小程序在微信上的推出將削弱蘋(píng)果商店在中國(guó)應(yīng)用程序分銷(xiāo)商的市場(chǎng)份額。

"Little Program will attract lots of start-ups, because a program based on WeChat can helpthem build up businesses at much lower costs," a Shanghai-based app developer, told theGlobal Times.

上海的一位應(yīng)用開(kāi)發(fā)商在接受《環(huán)球時(shí)報(bào)》采訪時(shí)表示：“小程序?qū)⑽罅啃聞?chuàng)公司，因?yàn)榛谖⑿诺捻?xiàng)目可以幫助他們以更低的成本來(lái)建立業(yè)務(wù)。”

If a start-up wants to promote its business via a separate application, it has to hire a specialteam to develop two different apps - one each for iOS and Android.

如果一個(gè)新創(chuàng)公司希望通過(guò)一個(gè)單獨(dú)的應(yīng)用程序來(lái)推廣其業(yè)務(wù)，就必須雇傭一個(gè)特殊的團(tuán)隊(duì)來(lái)開(kāi)發(fā)兩個(gè)不同的應(yīng)用程序--一個(gè)iOS版，一個(gè)Android版。

Launched in 2011, WeChat has evolved to include services such as car-hailing, food deliveries,e-commerce and utility payments from just an instant messaging app.

于2011年推出的微信已經(jīng)發(fā)展為集網(wǎng)約車(chē)、食品交付、電子商務(wù)和公用事業(yè)支付等功能于一體的即時(shí)通訊應(yīng)用程序。