沃爾瑪為刺激消費實施的經濟政策

沃爾瑪為刺激消費實施的經濟政策

Fresh off Wall Street's worst day of the year, Walmart calmed investors worried the US economy could fall into a recession.

剛剛度過華爾街今年最糟糕的一天，沃爾瑪(Walmart)平息了投資者對美國經濟可能陷入衰退的擔憂。

Walmart (WMT), a Dow stock and bellwether of consumer spending, said Thursday sales at its jumbo-size US stores increased 2.8% during its most recent quarter compared with the same period a year ago. Walmart raised its guidance for the remainder of the year, signaling optimism about the strength of its business.

道瓊斯指數(shù)成份股、消費者支出風向標沃爾瑪(Walmart)周四表示，其規(guī)模龐大的美國門店最近一個季度的銷售額同比增長2.8%。沃爾瑪上調了今年剩余時間的業(yè)績預期，顯示出對其業(yè)務實力的樂觀。

Shares of Walmart rose about 5% in early trading Thursday.

周四早盤，沃爾瑪股價上漲約5%。

Walmart's results and a jump in July retail sales released Thursday reassured jittery investorsthat consumers remain confident and are still spending money at stores.

周四公布的沃爾瑪業(yè)績和7月份零售額大幅增長，讓緊張不安的投資者放心，消費者仍然信心十足，仍然在商店里消費。

"Our customers' economic health remains solid and our competitive position is strong," Walmart CFO Brett Biggs said in prepared comments Thursday.

沃爾瑪首席財務官布雷特•比格斯(Brett Biggs)周四在事先準備好的評論中表示:“我們客戶的經濟健康狀況依然穩(wěn)健，我們的競爭地位也很強大。”

Walmart has strengthened its hold on shoppers in stores and grown online sales in recent years as many rival retailers struggle to adapt to shopping changes.

近年來，隨著許多競爭對手難以適應購物環(huán)境的變化，沃爾瑪加強了對商店購物者的控制，并增加了在線銷售。

Walmart has focused its investments on offering its low-and-middle income shopping base cheaper and more convenient ways to buy groceries. It has also poured money into sprucing up stores and raising wages for workers.

沃爾瑪一直將投資重點放在為中低收入人群提供更便宜、更方便的購物方式上。它還投入大量資金裝修商店，提高工人工資。

At the same time, it has redesigned its website and bought several high-end brands — including Bonobos and Modcloth — to draw wealthier shoppers. To compete against Amazon (AMZN), Walmart has expanded curbside grocery pickup from stores and introduced one-day shipping to 75% of US customers.

與此同時，它重新設計了自己的網站，并購買了幾個高端品牌——包括Bonobos和Modcloth——以吸引更富有的消費者。為了與亞馬遜(Amazon)競爭，沃爾瑪(Walmart)擴大了路邊取貨業(yè)務，并向75%的美國消費者推出了單日送貨服務。

"Combining physical stores with digital options is the future of retail," Cowen analyst Oliver said in a note to clients Thursday.

Cowen分析師奧利佛周四在給客戶的一份報告中稱:"實體店和數(shù)字商店的結合是零售的未來。