世界名牌博覽：美國箭牌
關(guān)于箭牌
箭牌糖果(中國)有限公司為其在中國設(shè)立的獨資企業(yè)。目前在廣州經(jīng)濟(jì)技術(shù)開發(fā)區(qū)、廣州市番禺區(qū)和上海市松江工業(yè)區(qū)分別設(shè)有三家工廠。
The Wm. Wrigley Jr. Company is a recognized leader in the confectionery
field and the world's largest manufacturer and marketer of chewing gum.
Wrigley Confectionery (China) Limited, wholly owned by the Wrigley
Company, owns 3 production facilities in Guangzhou Economic and
Technologic Zone, Panyu district of Guangzhou and Songjiang Industrial
Zone of Shanghai respectively.
箭牌公司在中國的品牌組合包括“綠箭”( Doublemint )、“ 黃箭”(Juicy Fruit )、“白箭”(Wrigley's Spearmint )、“ 箭牌咖啡口香糖 ”(Wrigley's coffee gum )、“益達(dá)”(Extra )無糖口香糖 、
“勁浪”(Cool Air )超涼口香糖 、“朗怡”(Wellness)、“大大”( Ta Ta )泡泡糖和“真知棒” (Pim Pom ) 棒棒糖 等。
The full name of the Wrigley chewing gum maker is the Wm. Wrigley Jr. Company. It was founded in 1891 as a trading company that sold soap and baking powder. In 1892, William Wrigley, Jr. discovered the free chewing gum he gave away with the baking powder was so popular hedecided to produce and sell gum. The rest is history. The website says: “Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries.” Its famous products include Juicy Fruit gum, Skittles, Lockets, and Tunes. The company turns over $6 billion a year in revenues. The company was sold to Mars in 2008 for $23 billion.
