《名人傳記》之喬布斯如何改變世界18:iPhone的熱潮蔓延到全球

Steve was always absolutely incredibly interested in hands.

一直以來 史蒂夫對雙手有著極大的興趣

In fact, he would stand in meetings and sometimes be sitting there looking at his hands.

不管是站著開會還是坐著休息 有時候他會盯著自己的手看

The mouse is the beginning of using the hand to interact with digital information.

鼠標是雙手與數字信息進行交互的開端

So now it's down to a finger.

現(xiàn)在更進一步 變成了手指

Jobs didn't invent the touchscreen

觸摸屏并不是喬布斯發(fā)明的

but once again,he recognizes an emerging technology as the future.

但他再一次預見了新興技術的巨大潛力

And brings it to the world.

并將它展現(xiàn)給全世界

First it's the mouse.

最開始是鼠標

Second, was the click wheel.

接著便是iPod操控板

And now we're going to bring multitouch to the market.

現(xiàn)在我們帶來了多點觸控

The iPhone also introduces the world to Apps,

iPhone同時引入了"應用"這一概念

software that can be designed for every niche of life

即應用于生活各個方面的軟件

and launched with the touch of a finger.

手指輕輕一碰便可運行

Yup, there's an app for that.

是的 有這樣一款應用

People want to use applications.

人們需要各種應用軟件

It enriches our lives.

它們讓生活多姿多彩

It expands our capabilities.

拓展了我們的能力

We can reach out and do more things.

我們可以做更多的事情

As with the music industry,

就像與音樂產業(yè)的合作一樣

Jobs' skill is a relentless negotiator forces wireless companies to adopt an entirely new business model.

喬布斯強勢的手腕迫使移動運營商接受全新的經營模式

He insists on maintaining total control of the design,manufacturing and marketing of the phone

他堅持全面控制著手機的設計 制造和銷售環(huán)節(jié)

and industry first.

先搞定手機產業(yè)

Those that resist, eventually fall into line.

反對他的人 最終都乖乖聽話了

Can you imagine the confidence of this guy to walk into these cell phone companies,

你能想象嗎 他自信滿滿地告訴運營商

the biggest companies in telecommunications,

他們可是通訊產業(yè)的巨頭

and he says so this is how you're going to start doing business now.

他說 從現(xiàn)在起 按我的方式經營

Can you imagine what it's like to be in that person's head?

你能想象他的腦子里 都在考慮什么嗎

I can't.

反正我不行

This is what was amazing about Jobs.

這就是喬布斯的驚人之處

He really had some swagger.

他確實有狂妄的資本

Demand for the iPhone goes global.

iPhone的熱潮蔓延到了全球

In just over a year, 10 million iPhones are sold,

僅用了一年 就銷售了1000萬臺

inspiring a fanatic following once reserved for rock stars and Hollywood celebrities.

追隨者對其的狂熱不亞于搖滾歌星和好萊塢明星

We came here from Japan to get new iPhone.

我們是從日本過來買iPhone的

I can't live without my iPhone,which is, you know, sad but definitely true.

我離不了我的iPhone 有點可悲 但事實就是這樣

Each introduction with the new iPhone with Jobs and his signature black turtleneck,jeans and sneaker,

每次iPhone的新品發(fā)布會 喬布斯穿著標志性的黑色高領毛衣 牛仔褲和運動鞋登臺

is a worldwide news event.

都是世界級的新聞