This is the second in our three-part Business English Podcast lesson on a useful telephone and sales skill: cold calling.
這節(jié)課是三節(jié)課中的第二部分,將學(xué)習(xí)有用的電話銷售技巧:打無(wú)約電話。
You can always make yourself more persuasive by asking well-considered questions and really listening to the answers. This principle is true whether you are selling a product or an idea. So in part two we are going to look at some key selling skills: strategically clarifying and summarizing your prospect’s concerns and incorporating them into your pitch to make it more persuasive.
通過(guò)問(wèn)深思熟慮過(guò)的問(wèn)題和真正傾聽回答會(huì)讓你的談話更有說(shuō)服力。雙語(yǔ)在這部分,我們要學(xué)習(xí)下重要的銷售技巧:策略上闡明并總結(jié)對(duì)方關(guān)注的內(nèi)容,將兩者融入到談話中會(huì)讓談話更具說(shuō)服力。
Where we left off last time, Steve had just introduced his company’s services and asked Linda a needs analysis question. Now lets listen as he clarifies her needs and makes his pitch.
上次我們說(shuō)到,Steve剛剛介紹他們公司的服務(wù)并問(wèn)Linda一個(gè)需求分析的問(wèn)題,現(xiàn)在一起來(lái)聽下她是如何闡明Linda的需求并繼續(xù)談話。
Go to the Listening Quiz page to check your answers to the questions:
1. What’s the main issue or problem that Linda sees with her current system?
2. What does Steve mean by a “one-stop” service?
3. What does Linda suggest instead of meeting with Steve?