瑞幸咖啡成中國(guó)比較大咖啡連鎖品牌

Beijing-based Luckin Coffee, a domestic rival ofStarbucks of the US, said it aims to become China'slargest chain coffee brand in the number of outletstores and sales this year.

總部位于北京的瑞幸咖啡，是美國(guó)星巴克咖啡在中國(guó)的競(jìng)爭(zhēng)對(duì)手。該公司表示，其目標(biāo)是在今年的門店數(shù)量和銷量方面，成為中國(guó)最大的連鎖咖啡品牌。

"Luckin plans to open 2,500 more stores this year toraise the number of its coffee outlets to more than4,500 nationwide," Qian Zhiya, founder and CEO ofLuckin, said last Thursday at a meeting in Beijing.

瑞幸咖啡創(chuàng)始人兼首席執(zhí)行官錢治亞上周四在北京的一次會(huì)議上表示：“瑞幸咖啡計(jì)劃今年再開2500家門店，將全國(guó)范圍內(nèi)的咖啡店數(shù)量增加到4500家以上。”

Achieving that goal would take it past Starbucks, which has more than 3,600 stores in theChinese mainland market.

實(shí)現(xiàn)這一目標(biāo)后，瑞幸咖啡將超過(guò)星巴克。星巴克在中國(guó)大陸市場(chǎng)擁有超過(guò)3600家門店。

Qian said that Luckin, which started trial operations on January 1, 2018, had sold 89.68 millioncups of coffee by the end of last year and opened 2,073 stores in 22 domestic cities.

錢治亞稱，瑞幸咖啡于2018年1月1日開始試營(yíng)業(yè)，截至去年年底總計(jì)銷售了8968萬(wàn)杯咖啡，先后在國(guó)內(nèi)22個(gè)城市開設(shè)了2073家門店。

Luckin aims to tap the great growth potential of the Chinese coffee consumption market, YangFei, co-founder and CMO of Luckin, told the Global Times.

瑞幸咖啡聯(lián)合創(chuàng)始人兼首席營(yíng)銷官楊飛向《環(huán)球時(shí)報(bào)》透露，該企業(yè)的目標(biāo)是挖掘中國(guó)咖啡消費(fèi)市場(chǎng)的巨大增長(zhǎng)潛力。

Yang said that annual average per capita coffee consumption in China is four cups, comparedwith more than 200 in countries like Japan and South Korea.

楊飛表示，中國(guó)的人均咖啡消費(fèi)量?jī)H為4杯，而日本和韓國(guó)等國(guó)家的人均咖啡消費(fèi)量則超過(guò)了200杯。

Luckin posted a net loss of 857 million yuan ($124.7 million) during the first three quarters in2018.

日前，瑞幸咖啡發(fā)布了2018年前三個(gè)季度8.57億元人民幣(折合1.247億美元)的凈虧損報(bào)告。

Yang said the loss was "within expectations," and Luckin will keep offering discounts toconsumers in the next three to five years as part of the company's long-term growth strategy.

楊飛稱，這一虧損在預(yù)期范圍內(nèi)，作為公司長(zhǎng)期增長(zhǎng)戰(zhàn)略的一部分，瑞幸咖啡將在未來(lái)3至5年內(nèi)繼續(xù)向消費(fèi)者提供折扣。