BBC雙語新聞：電子商務(wù)普及改變了東非國家商業(yè)模式

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英文原文

When Benard Mungai started his shoe business in Nairobi, Kenya, back in 2015, he could only trade in secondhand shoes in the city's Gikomba open air market. However, as his business grew over the years, he managed to open his first shop in 2018 and needed to upgrade his stock to new shoes for his customers. After various endeavors to secure a reliable supply of merchandise, he came across Kilimall, a local e-commerce platform.

早在2015年，Benard Mungai在肯尼亞內(nèi)羅畢開始經(jīng)營鞋類生意時(shí)，他只能在該市的Gikomba露天市場(chǎng)進(jìn)行二手鞋交易。然而，隨著生意越做越大，2018年他成功開設(shè)了自己的第一家店鋪，并需要為顧客升級(jí)庫存，換上新鞋。為了獲得可靠的商品供應(yīng)，他做了各種努力，后來遇到了本地電子商務(wù)平臺(tái)Kilimall。

"It was recommended by my fellow traders. From this website, I can order goods from any country in Asia, Europe or the Americas and many other places across the globe which do not ship to Kenya. Most importantly, their turnaround is fast," Mungai said.

“這是我的商友推薦的。通過這個(gè)網(wǎng)站，我可以從亞洲、歐洲或美洲的任何國家以及全球許多其他不向肯尼亞發(fā)貨的地方訂購商品。最重要的是，他們的周轉(zhuǎn)速度很快，"Mungai說。

Taking advantage of the e-commerce platform, Mungai has earned his clients' trust for delivering genuine sneakers, sports jerseys and other items because he gets his supplies from the source through the online hub, which sources them directly from prequalified merchants and delivers directly to him.

利用電子商務(wù)平臺(tái)的優(yōu)勢(shì)，Mungai贏得了客戶的信任，因?yàn)樗ㄟ^在線中心從源頭上獲得了正品運(yùn)動(dòng)鞋、運(yùn)動(dòng)衫和其他商品，該中心直接從通過預(yù)審的商家處采購商品，并直接交付給他。

Kilimall, which was founded by Yang Tao, a former employee of a Chinese tech firm's branch in Kenya in 2014, has so far grown to be a leading e-commerce platform in Kenya, attracting more than 10 million registered users and an average of over 1 million monthly visitors.

Kilimall由一家中國科技公司肯尼亞分公司的前員工楊濤于2014年創(chuàng)立，迄今已發(fā)展成為肯尼亞領(lǐng)先的電子商務(wù)平臺(tái)，吸引了1000多萬注冊(cè)用戶，月均訪問量超過100萬。

The popularity of e-commerce has transformed business models in the East African country and brought great convenience to the lives of locals. In Nairobi, online shopping and food delivery are as popular and swift as in China.

電子商務(wù)的普及改變了這個(gè)東非國家的商業(yè)模式，為當(dāng)?shù)厝说纳顜砹藰O大的便利。在內(nèi)羅畢，網(wǎng)上購物和食品配送與在中國一樣流行和迅速。

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