The following appeared in a memo from the owner of a chain of cheese stores located throughout the United States.
“For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, all of the five best-selling cheeses at our newest store were domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
五問:
(1)“the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses”是結論,其余部分是事實,值得反駁嗎?
(2)去年的情況和今年一定類似嗎?明年一定能夠延續(xù)今年的趨勢嗎?請大家回顧一下基礎知識:為什么我們會認為時間軸論證是一種錯誤的論述方法。
(3)在最新的商鋪中賣得最好的 cheeses來自國內,就意味著所有商店的情況都是如此嗎?個體和集體的特質是否可能并不一致?例如:這家新店是開設在經濟水平比較低的地方,人們買不起進口的 cheeses,又或者這個地區(qū)的人比較偏愛國產 cheeses的口味。
(4)Cheeses of the World雜志所做的調查可信嗎?對于全球讀者來說,國內 cheeses更好,是否就意味著對于商店來說也是如此?(何況兩個“國內”并非同一個意思。)參加該項調查的人中有多少是商店的顧客呢?該調查是在哪個地區(qū)進行的呢?被調查的區(qū)域有這家連鎖的店鋪嗎?
(5)即便以上的論述真的有道理,我們能否簡單地認為減少進口 cheeses的種類,主營國產 cheeses會提高利潤?這個策略是否可能產生其他負面的影響?例如:會損失喜愛進口 cheeses的顧客,進口種類減少會導致市場競爭力下降。提高利潤是否可能有其他方法?能簡單地認定文中所說的就是最好的方法嗎?除了降低存貨成本之外,還可以通過降低采購成本、提高經營效率等方式提高利潤。
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