世界名牌博覽：哈雷戴維森

最初的哈雷是在1903年由21歲的威廉·哈雷和20歲的阿瑟·戴維森在一間小木屋里“攢”出來(lái)的，并以?xún)蓚€(gè)人的姓氏命名為“哈雷·戴維森”。如今哈雷摩托已經(jīng)行銷(xiāo)到200多個(gè)國(guó)家。哈雷車(chē)金屬的質(zhì)感、優(yōu)美的線(xiàn)條和令人迷惑的顏色搭配以及電鍍和黑漆的對(duì)比，甚至那燙人的排氣管、震耳欲聾卻“如音樂(lè)般”的轟鳴聲，無(wú)一不符合一個(gè)男人在夢(mèng)中對(duì)力量和自由的物化的想象。

Harley-Davidson is an American motorbike maker that has established a cult following for its machines. It was founded by William S. Harley and his childhood friend Arthur Davidson in 1901. They spent several years trying to make a motorbike that would sell. They started production in 1907 in their factory in Milwaukee, which is still the company headquarters today. The company has survived despite America’s Great Depression and competition from Japanese companies that finished off most of the world’s other motorcycle makers. Harley produces big bikes (over 750cc) designed for cruising. They have a distinctive Harley rumbling noise. The company has a very loyal following, which it develops through HOG – the Harley Owners Group. The company’s 2009 revenue was over $4 billion. Almost 5% of this was from the licensing of its logo.