世界名牌博覽：耐克

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公司總部位于美國俄勒岡州Beaverton。公司生產(chǎn)的體育用品包羅萬象，例如服裝，鞋類，運動器材等。

耐克商標圖案是個小鉤子。耐克一直將激勵全世界的每一位運動員并為其獻上最好的產(chǎn)品視為光榮的任務。耐克首創(chuàng)的氣墊技術(shù)給體育界帶來了一場革命。運用這項技術(shù)制造出的運動鞋可以很好地保護運動員的膝蓋.在其在作劇烈運動落地時減小對膝蓋的影響。

2016年6月8日，《2016年BrandZ全球最具價值品牌百強榜》公布，耐克排第24名。

Nike is one of the world’s leading sportswear and equipment manufacturers. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and PhilipKnight. Its first name was Blue Ribbon Sports but that changed to Nike in 1978. Nike is the Greek goddess of victory. It is famous for its slogan, “Just Do It” and the Swoosh logo, which Nike first used in 1971. Blue Ribbon’s first product was a soccer shoe called Nike. A major factor in Nike’s success is its sponsorship of top sports stars. Tennis ace Ilie Nastase was the first. Subsequent tie-ups with superstars like basketball’s Michael Jordan and golfer Tiger Woods accelerated Nike’scorporate success. Nike has had to defend itself against criticism that its products are made by children and workers paid below the legal minimum wage in sweatshops.