世界名牌博覽：紅牛

1995年12月，“紅牛”憑著對(duì)中國(guó)市場(chǎng)發(fā)展的信心和全球戰(zhàn)略眼光，從泰國(guó)來(lái)到中國(guó)，成立了紅牛維他命飲料有限公司(下稱(chēng)紅牛公司)，大力開(kāi)拓中國(guó)市場(chǎng)。二十余年來(lái)，紅牛維他命飲料有限公司建立了覆蓋全國(guó)的銷(xiāo)售網(wǎng)絡(luò)及機(jī)構(gòu)。秉承國(guó)際先進(jìn)經(jīng)營(yíng)理念和管理模式，重在引導(dǎo)和培養(yǎng)消費(fèi)觀念，以“功能飲料市場(chǎng)先入者”的地位和優(yōu)勢(shì)，紅牛飲料快速打開(kāi)中國(guó)市場(chǎng)，逐步發(fā)展成為中國(guó)飲料行業(yè)的領(lǐng)軍品牌。

2016年6月8日，《2016年BrandZ全球最具價(jià)值品牌百?gòu)?qiáng)榜》公布，紅牛排第90名。

Red Bull is the world’s most popular energy drink. It originated in Thailand and was brought to global attention by an Austrian toothpaste marketer called Dietrich Mateschitz. He was amazed how a Thai pick-me-up drink called Krating Daeng (“Red Bull” in Thai) helped him overcome jetlag on his trips to Thailand. He teamed up with Chaleo Yoovidhya, the maker of the drink and together they unleashed a global brand. It was launched in Hungary in 1992 and entered the U.S. market five years later. Forbes magazine cites both Mateschitz and Yoovidhya as being among the richest people in the world. Their company now sponsors successful Formula One racing teams and other sports. The drink is not without its controversies, one of which is Germany and Taiwan banning it for containing minute traces of cocaine.