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名人演講:Three Stories From My Life 我生命中的三個(gè)故事[史蒂夫·喬布斯]

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2018年04月20日

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Three Stories From My Life 我生命中的三個(gè)故事 Steve Jobs 史蒂夫·喬布斯

Three Stories From My Life 我生命中的三個(gè)故事 Steve Jobs 史蒂夫·喬布斯
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  • [00:00.48]Thank you.
  • [00:06.19]I am honored to be with you today
  • [00:08.13]in your commencement
  • [00:09.64]from one of the finest universities
  • [00:10.67]in the world.
  • [00:14.92]Truth be told
  • [00:17.33]I never graduated from college.
  • [00:20.28]this is the closest I've ever gotten
  • [00:23.08]to a college graduation.
  • [00:27.08]Today I want to tell you
  • [00:28.41]three stories from my life.
  • [00:30.20]That's it. No big deal.
  • [00:31.79]Just three stories.
  • [00:34.77]The first story is about
  • [00:36.69]connecting the dots.
  • [00:39.78]I dropped out of Reed College
  • [00:41.45]after the first 6 months,
  • [00:42.97]but then stayed around
  • [00:43.76]as a drop-in for another 18 months
  • [00:45.85]or so before I really quit.
  • [00:48.43]So why did I drop out?
  • [00:51.23]It started before I was born.
  • [00:53.96]My biological mother
  • [00:55.73]was a young,
  • [00:56.40]unwed college graduate student,
  • [00:58.21]and she decided
  • [00:58.83]to put me up for adoption.
  • [01:01.09]She felt very strongly
  • [01:02.46]that I should be adopted
  • [01:03.44]by college graduates,
  • [01:05.43]so everything was all set
  • [01:06.67]for me to be adopted at birth
  • [01:07.91]by a lawyer and his wife.
  • [01:10.50]Except that when I popped out
  • [01:12.47]they decided at the last minute
  • [01:13.90]that they really wanted a girl.
  • [01:16.54]So my parents,
  • [01:17.62]who were on a waiting list,
  • [01:18.91]got a call in the middle
  • [01:20.40]of the night asking:
  • [01:20.90]We have an unexpected baby boy;
  • [01:24.34]do you want him?
  • [01:26.11]They said: "Of course."
  • [01:29.56]My biological mother found out later
  • [01:31.15]that my mother
  • [01:32.84]had never graduated from college
  • [01:34.57]and that my father
  • [01:35.39]had never graduated from high school.
  • [01:38.10]She refused to sign the final adoption papers.
  • [01:41.87]She only relented
  • [01:43.16]a few months later
  • [01:44.13]when my parents promised
  • [01:45.60]that I would someday go to college.
  • [01:48.37]this was the start in my life
  • [01:52.85]And 17 years later
  • [01:54.62]I did go to college.
  • [01:56.49]But I naively chose a college
  • [01:58.04]that was almost
  • [01:58.98]as expensive as Stanford,
  • [02:01.47]and all of my working-class parents'
  • [02:03.29]savings were being spent
  • [02:04.43]on my college tuition.
  • [02:06.38]After six months,
  • [02:07.81]I couldn't see the value in it.
  • [02:09.49]I had no idea
  • [02:10.45]what I wanted to do
  • [02:11.25]with my life
  • [02:12.37]and no idea how college
  • [02:13.66]was going to help me figure it out.
  • [02:15.71]And here I was spending
  • [02:17.14]all of the money my parents
  • [02:18.53]had saved their entire life.
  • [02:21.57]So I decided to drop out
  • [02:23.53]and trust that
  • [02:24.42]it would all work out OK.
  • [02:26.69]It was pretty scary at the time,
  • [02:28.18]but looking back
  • [02:29.24]it was one of the best decisions
  • [02:30.30]I ever made.
  • [02:33.11]The minute I dropped out
  • [02:34.92]I could stop taking
  • [02:36.10]the required classes
  • [02:36.86]that didn't interest me,
  • [02:38.52]and begin dropping
  • [02:39.83]in on the ones
  • [02:40.93]that looked far more interesting.
  • [02:43.76]It wasn't all romantic.
  • [02:45.57]I didn't have a dorm room,
  • [02:46.92]so I slept on the floor in friends' rooms,
  • [02:49.52]I returned coke bottles for the 5 cents
  • [02:51.57]deposits to buy food with,
  • [02:53.61]and I would walk the 7 miles
  • [02:55.03]across town every Sunday night
  • [02:56.73]to get one good meal a week
  • [02:58.85]at the Hare Krishna temple.
  • [03:00.95]I loved it.
  • [03:02.63]And much of what I stumbled into
  • [03:04.54]by following my curiosity and intuition
  • [03:06.02]turned out to be priceless later on.
  • [03:09.11]Let me give you one example:
  • [03:12.07]Reed College at that time
  • [03:13.59]offered perhaps the best calligraphy instruction
  • [03:15.78]in the country.
  • [03:17.17]Throughout the campus every poster,
  • [03:19.59]every label on every drawer,
  • [03:21.56]was beautifully hand calligraphed.
  • [03:24.12]Because I had dropped out
  • [03:25.60]and didn't have to take the normal classes,
  • [03:28.39]I decided to take a calligraphy class
  • [03:30.38]to learn how to do this.
  • [03:31.89]I learned about serif
  • [03:33.07]and san serif typefaces,
  • [03:34.79]about varying the amount
  • [03:36.21]of space between different letter combinations,
  • [03:38.42]about what makes great typography great.
  • [03:42.06]It was beautiful,
  • [03:43.26]historical,
  • [03:44.50]artistically subtle
  • [03:45.84]in a way that science can't capture,
  • [03:48.45]and I found it fascinating
  • [03:50.97]None of this had even a hope
  • [03:52.62]of any practical application
  • [03:54.40]in my life.
  • [03:55.72]But ten years later,
  • [03:57.51]when we were designing
  • [03:58.62]the first Macintosh computer,
  • [04:00.37]it all came back to me.
  • [04:02.25]And we designed it all into the Mac.
  • [04:04.69]It was the first computer
  • [04:05.76]with beautiful typography.
  • [04:08.03]If I had never dropped in
  • [04:09.37]on that single course in college,
  • [04:11.48]the Mac would have never
  • [04:12.34]had multiple typefaces
  • [04:13.65]or proportionally spaced fonts.
  • [04:15.87]And since Windows just copied the Mac,
  • [04:18.08]its likely that no personal computer
  • [04:19.76]would have them.
  • [04:28.56]If I had never dropped out,
  • [04:30.11]I would have never dropped
  • [04:31.11]in on this calligraphy class,
  • [04:32.62]and personal computers
  • [04:33.51]might not have the wonderful typography
  • [04:35.36]that they do.
  • [04:36.74]Of course it was impossible
  • [04:39.05]to connect the dots
  • [04:39.90]looking forward
  • [04:40.46]when I was in college.
  • [04:41.91]But it was very,
  • [04:43.42]very clear looking backwards
  • [04:45.22]ten years later.
  • [04:46.28]Again, you can't connect the dots
  • [04:47.96]looking forward;
  • [04:49.01]you can only connect them
  • [04:50.24]looking backwards.
  • [04:51.74]So you have to trust
  • [04:52.78]that the dots will somehow
  • [04:53.90]connect in your future.
  • [04:55.42]You have to trust in something
  • [04:57.23]your gut,
  • [04:57.85]destiny,
  • [04:58.39]life,
  • [04:58.83]karma, whatever.
  • [05:00.67]Because believing that the dots
  • [05:01.90]will connect down the road,
  • [05:03.83]will give you the confidence
  • [05:05.06]to follow your heart,
  • [05:06.72]even will lead you off
  • [05:08.08]to one’s own path,
  • [05:09.93]and then will make all the difference.
  • [05:17.47]My second story is about love and loss.
  • [05:22.52]I was lucky
  • [05:23.89]I found what I loved to do
  • [05:25.62]early in life.
  • [05:26.89]Woz and I started Apple
  • [05:28.20]in my parents garage when I was 20.
  • [05:30.41]We worked hard,
  • [05:31.59]and in 10 years
  • [05:32.49]Apple had grown from
  • [05:33.66]just the two of us in a garage
  • [05:35.07]into a $2 billion company
  • [05:36.56]with over 4000 employees.
  • [05:38.55]We had just released our finest creation
  • [05:40.81]the Macintosh
  • [05:41.74]a year earlier,
  • [05:42.60]and I had just turned 30.
  • [05:45.16]And then I got fired.
  • [05:47.61]How can you get fired
  • [05:48.46]from a company you started?
  • [05:50.97]Well, as Apple grew we hired someone
  • [05:53.92]who I thought was very talented
  • [05:55.66]to run the company with me,
  • [05:57.12]and for the first year
  • [05:57.98]or so things went well.
  • [05:59.58]But then our visions of the future
  • [06:00.76]began to diverge
  • [06:02.08]and eventually we had a falling out.
  • [06:04.10]When we did,
  • [06:05.08]our Board of Directors sided with him.
  • [06:07.49]So at 30 I was out.
  • [06:09.80]And very publicly out.
  • [06:11.85]What had been the focus
  • [06:12.91]of my entire adult life was gone,
  • [06:14.87]and it was devastating.
  • [06:16.98]I really didn't know what to do
  • [06:18.10]for a few months.
  • [06:19.24]I felt that I had let the previous generation
  • [06:21.18]of entrepreneurs down
  • [06:23.23]that I had dropped the baton
  • [06:24.81]as it was being passed to me.
  • [06:26.86]I met with David Packard
  • [06:28.04]and Bob Noyce
  • [06:29.69]and tried to apologize
  • [06:30.87]for screwing up so badly.
  • [06:33.11]I was a very public failure,
  • [06:34.61]and I even thought about
  • [06:35.46]running away from the valley.
  • [06:37.38]But something slowly began to dawn on me
  • [06:40.49]I still loved what I did.
  • [06:42.94]The turn of events at Apple
  • [06:44.82]had not changed that one bit.
  • [06:47.06]I had been rejected,
  • [06:48.43]but I was still in love.
  • [06:50.85]And so I decided to start over.
  • [06:53.63]I didn't see it then,
  • [06:55.14]but it turned out that getting fired from
  • [06:56.76]Apple was the best thing
  • [06:57.69]that could have ever happened to me.
  • [06:59.61]The heaviness of being successful
  • [07:01.61]was replaced by the lightness
  • [07:03.20]of being a beginner again,
  • [07:05.00]less sure about everything.
  • [07:06.95]It freed me to enter
  • [07:07.82]one of the most creative periods
  • [07:09.47]of my life.
  • [07:10.21]During the next five years,
  • [07:11.62]I started a company named NeXT,
  • [07:13.12]another company named Pixar,
  • [07:14.97]and fell in love with an amazing woman
  • [07:16.42]who would become my wife.
  • [07:17.99]Pixar went on to create the worlds first
  • [07:19.73]computer animated feature film,
  • [07:21.67]Toy Story,
  • [07:23.04]and is now the most successful
  • [07:24.10]animation studio in the world.
  • [07:28.69]In a remarkable turn of events,
  • [07:30.86]Apple bought NeXT,
  • [07:32.48]I retuned to Apple,
  • [07:33.91]and the technology we developed at NeXT
  • [07:35.64]is at the heart of Apple's current renaissance.
  • [07:38.16]And Laurene and I
  • [07:39.65]have a wonderful family together.
  • [07:42.49]I'm pretty sure none of this would have happened
  • [07:44.72]if I hadn't been fired from Apple.
  • [07:46.69]It was awful tasting medicine,
  • [07:48.36]but I guess the patient needed it.
  • [07:50.63]Sometimes life hits you in the head
  • [07:54.25]with a brick.
  • [07:54.94]Don't lose faith.
  • [07:56.65]I'm convinced
  • [07:57.35]that the only thing
  • [07:58.15]that kept me going
  • [07:58.99]was that I loved what I did.
  • [08:00.80]You've got to find what you love.
  • [08:02.82]And that is as true for your work
  • [08:04.36]As It Is for your lovers.
  • [08:06.68]Your work is going to fill
  • [08:08.00]a large part of your life,
  • [08:09.06]and the only way to be truly satisfied
  • [08:11.05]is to do what you believe is great work.
  • [08:13.39]And the only way to do great work
  • [08:15.07]is to love what you do.
  • [08:17.55]If you haven't found it yet,
  • [08:18.88]keep looking.
  • [08:19.88]Don't settle.
  • [08:22.06]As with all matters of the heart,
  • [08:24.42]you'll know when you find it.
  • [08:25.73]And, like any great relationship,
  • [08:27.33]it just gets better and better
  • [08:28.68]as the years roll on.
  • [08:30.50]So keep looking
  • [08:31.62]Don't settle.
  • [08:43.69]My third story is about death.
  • [08:47.36]When I was 17,
  • [08:48.79]I read a quote that went something like:
  • [08:50.95]If you live each day
  • [08:52.57]as if it was your last,
  • [08:53.98]someday you'll most certainly be right.
  • [08:59.15]It made an impression on me,
  • [09:00.89]and since then,
  • [09:01.94]for the past 33 years,
  • [09:03.36]I have looked in the mirror
  • [09:04.73]every morning and asked myself:
  • [09:06.44]If today were the last day of my life,
  • [09:08.73]would I want to do
  • [09:09.86]what I am about to do today?
  • [09:12.32]And whenever the answer has been
  • [09:14.19]"No" for too many days in a row,
  • [09:15.91]I know I need to change something.
  • [09:18.63]Remembering that I'll be dead soon
  • [09:20.79]is the most important tool
  • [09:22.04]I've ever encountered to help me
  • [09:23.45]make the big choices in life.
  • [09:25.75]Because almost everything
  • [09:27.54]all external expectations,
  • [09:29.52]all pride,
  • [09:30.58]all fear of embarrassment
  • [09:31.88]or failure
  • [09:32.88]these things just fall away
  • [09:34.50]in the face of death,
  • [09:36.07]leaving only what is truly important.
  • [09:38.68]Remembering that you are going to die
  • [09:40.70]is the best way I know
  • [09:42.26]to avoid the trap of thinking
  • [09:43.97]you have something to lose.
  • [09:45.96]You are already naked.
  • [09:47.85]There is no reason not to follow your heart.
  • [09:51.79]About a year ago
  • [09:53.37]I was diagnosed with cancer.
  • [09:55.88]I had a scan at 7:30 in the morning,
  • [09:58.10]and it clearly showed a tumor
  • [09:59.56]on my pancreas.
  • [10:01.29]I didn't even know what a pancreas was.
  • [10:04.07]The doctors told me this was almost certainly
  • [10:06.51]a type of cancer that is incurable,
  • [10:09.08]and that I should expect to live
  • [10:10.20]no longer than three to six months.
  • [10:13.14]My doctor advised me to go home
  • [10:15.36]and get my affairs in order,
  • [10:17.88]which is doctor's code
  • [10:19.58]for prepare to die.
  • [10:21.55]It means to try to tell your kids everything
  • [10:25.28]you thought you'd have
  • [10:25.88]in the next 10 years
  • [10:27.73]to tell them in just a few months.
  • [10:29.51]It means to make sure
  • [10:30.45]everything is buttoned up
  • [10:32.00]so that it will be as easy as possible
  • [10:33.77]for your family.
  • [10:35.30]It means to say your goodbyes.
  • [10:38.28]I lived with that diagnosis all day.
  • [10:41.70]Later that evening I had a biopsy,
  • [10:44.26]where they stuck an
  • [10:45.31]endoscope down my throat,
  • [10:46.31]through my stomach
  • [10:47.18]and into my intestines,
  • [10:48.80]put a needle into my pancreas
  • [10:50.37]and got a few cells from the tumor.
  • [10:52.98]I was sedated,
  • [10:54.22]but my wife,
  • [10:54.91]who was there,
  • [10:56.03]told me that when they viewed the cells
  • [10:57.89]under a microscope
  • [10:59.14]the doctors started crying
  • [11:00.91]because it turned out to be
  • [11:01.94]a very rare form of pancreatic cancer
  • [11:04.21]that is curable with surgery.
  • [11:06.38]I had the surgery and thankfully
  • [11:08.66]I'm fine now.
  • [11:18.20]This was the closest
  • [11:19.32]I've been to facing death,
  • [11:20.88]and I hope its the closest I get
  • [11:22.43]for a few more decades.
  • [11:24.24]Having lived through it,
  • [11:25.76]I can now say this to you
  • [11:27.13]with a bit more certainty
  • [11:28.28]than when death was a useful
  • [11:29.59]but purely intellectual concept:
  • [11:32.94]No one wants to die.
  • [11:35.40]Even people who want to go to heaven
  • [11:37.39]don't want to die to get there.
  • [11:38.98]And yet
  • [11:40.64]death is the destination we all share.
  • [11:43.35]No one has ever escaped it.
  • [11:45.40]And that is as it should be,
  • [11:47.53]because Death is very likely
  • [11:49.62]the single best invention of Life.
  • [11:51.99]It is Life's change agent.
  • [11:53.88]It clears out the old
  • [11:54.92]to make way for the new.
  • [11:57.00]Right now the new is you,
  • [11:59.71]but someday not too long from now,
  • [12:01.70]you will gradually become the old
  • [12:03.53]and be cleared away.
  • [12:05.60]Sorry to be so dramatic,
  • [12:07.44]but it is quite true.
  • [12:09.65]Your time is limited,
  • [12:11.28]so don't waste it
  • [12:12.49]living someone else's life.
  • [12:14.73]Don't be trapped by dogma
  • [12:16.81]which is living
  • [12:17.37]with the results
  • [12:18.03]of other people's thinking.
  • [12:19.89]Don't let the noise of others' opinions
  • [12:21.95]drown out your own inner voice.
  • [12:24.28]And most important,
  • [12:25.59]have the courage
  • [12:26.27]to follow your heart and intuition.
  • [12:28.40]They somehow already know
  • [12:30.22]what you truly want to become.
  • [12:32.82]Everything else is secondary.
  • [12:46.61]When I was young,
  • [12:48.18]there was an amazing publication
  • [12:49.81]called The Whole Earth Catalog,
  • [12:52.19]which was one of the bibles
  • [12:53.37]of my generation.
  • [12:55.04]It was created by a fellow
  • [12:56.28]named Stewart Brand
  • [12:57.63]not far from here in Menlo Park,
  • [12:59.70]and he brought it to life
  • [13:01.10]with his poetic touch.
  • [13:02.92]This was in the late 1960's,
  • [13:04.48]before personal computers
  • [13:05.57]and desktop publishing,
  • [13:07.24]so it was all made with typewriters,
  • [13:09.05]scissors,
  • [13:09.73]and polaroid cameras.
  • [13:11.13]It was sort of like Google
  • [13:12.53]in paperback form,
  • [13:13.78]35 years before Google came along:
  • [13:16.65]it was idealistic,
  • [13:17.96]and overflowing with neat tools
  • [13:19.76]and great notions.
  • [13:22.30]Stewart and his team
  • [13:23.14]put out several issues
  • [13:24.74]of The Whole Earth Catalog,
  • [13:25.80]and then when it had run its course,
  • [13:27.93]they put out a final issue.
  • [13:30.03]It was the mid-1970s,
  • [13:32.11]and I was your age.
  • [13:35.16]On the back cover
  • [13:36.15]of their final issue
  • [13:37.40]was a photograph of
  • [13:38.97]an early morning country road,
  • [13:40.87]the kind you might find yourself hitchhiking on
  • [13:43.14]if you were so adventurous.
  • [13:45.27]Beneath it were the words:
  • [13:47.15]"Stay Hungry. Stay Foolish."
  • [13:50.32]It was their farewell message
  • [13:51.94]as they signed off.
  • [13:53.57]Stay Hungry. Stay Foolish.
  • [13:56.70]And I have always wished that for myself.
  • [13:59.34]And now,
  • [14:01.14]as you graduate to begin anew,
  • [14:03.24]I wish that for you.
  • [14:05.22]Stay Hungry. Stay Foolish
  • [14:08.25]Thank you all very much.
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