昨晚我們一起吃晚飯的時(shí)候,你提到當(dāng)你第一次擔(dān)任CEO的時(shí)候...
...you got a call from Steve Jobs and he offered you some advice?
...你接到了史蒂夫·喬布斯的電話,他給了你一些建議?
Well, he didn't call to offer me advice,...
他沒有打電話來給我的建議...
...but we have worked together on a Nike - Apple collaboration called Nike Plus.
...但是我們在一家名為耐克+的耐克和蘋果的合作組織工作過。
So, we took what Apple knows, what Nike knows and, you know, brought a new technology to the market.
因此,我們?nèi)〉昧颂O果和耐克的資源,把新技術(shù)推向市場。
Anyway, long story short, he said, "Hey, congratulations."
無論如何,長話短說,他說,“嘿,恭喜。”
"It's great."
“這很棒。”
"You're gonna do a great job."
“你將從事一份偉大的事業(yè)。”
I said, "Well, do you have any advice?"
我說,“你有什么好的建議嗎?”
And he said, "No, no. You're great."
他說,“沒有,沒有。你很棒。”
And then there was a pause...
然后停頓了一會(huì)...
...and he goes, "Well, I do have some advice."
...他繼續(xù)說道:“嗯,我確實(shí)有一些建議。”
He goes, "Nike makes some of the best product in the world."
他說:“耐克生產(chǎn)一些世界上最好的產(chǎn)品。”
"I mean, product that you lust after, absolutely beautiful, stunning product."
“我的意思是,令人渴望的產(chǎn)品,令人驚艷的極好的產(chǎn)品。”
"But you also make a lot of crap."
“但是你們也制造了很多廢品。”
He said, "Just get rid of the crappy stuff and focus on the good stuff."
他說,“拋棄廢品,專注精品。”
And then I expected a little pause and a laugh,...
然后我預(yù)計(jì)會(huì)有一個(gè)停頓和笑聲...
...but there was a pause but no laugh at the end.
...然而停頓是有,但是最后卻沒有笑聲。
Yeah.
是的。
And he was absolutely right.
他是完全正確的。
And in fact, that's one of my major focal points in terms of my priorities as a CEO...
而事實(shí)上,這是我擔(dān)任CEO時(shí)一個(gè)主要的優(yōu)先聚焦點(diǎn)...
...and even as a designer when I was growing up at the company, is to edit.
...甚至是我作為一個(gè)設(shè)計(jì)師在公司成長的時(shí)候,
We have so many ideas.
我們有如此多的想法。
Nike is an idea factory.
耐克是一個(gè)想法制造工廠。