15_The Presentation：演講
We have sold four million iPhones to date.
至今我們已經(jīng)賣出了4萬部iPhone。
One of the most effective elements of the Steve Jobs presentation is that they are easy on the eyes.
史蒂夫·喬布斯演示文稿的最有效因素之一是他們很吸引人。
While most speakers fill their slides with mind-numbing data and text and charts,...
雖然大多數(shù)演講者喜歡在他們的幻燈片里塞滿大量數(shù)據(jù)、文本與圖表，...
He also has a knack for dramatic flair that's very effective.
他在“戲劇化”方面有一個(gè)訣竅，這是非常有效的。
...Jobs drew cheers by opening a manila interoffice envelope and...
...喬布斯過打開一個(gè)牛皮紙信封引來歡呼聲和...
Identify it ahead of time and then build up to it.
我會(huì)提前確定它，然后做好準(zhǔn)備。
With a little help from our friends, everything will work today.
從我們的朋友那里獲得些許幫助。一切事情都會(huì)搞定。
And finally rehearse, rehearse and rehearse some more.
最后排練、排練、再排練。
He cannot pull off an intricate presentation with video clips and demonstrations,...
借助視頻剪輯與樣品展示，他不能成功地完成錯(cuò)綜復(fù)雜的演講…
Now, the average business person does not have the resources to create a Steve Jobs extravaganza.
現(xiàn)在，一般的業(yè)務(wù)人員沒有資源來創(chuàng)辦一場(chǎng)史蒂夫·喬布斯盛會(huì)。
But you do have time to rehearse.
Oh, and one more thing.
And yes, even an encore, that "one more thing."
For more information, go to BNET.com.
Remember, Jobs isn't selling hardware, he's selling an experience.
If you offer numbers and statistics, make them meaningful.
If you divide 4 million by 200 days, that's 20,000 iPhones every day on average.
Numbers don't mean much unless they're placed in context.
Managers, connect the dots for your listeners.
Recently I worked with a company that launched a 12 gigabyte memory card, 12 gigabytes!
That number doesn't mean much to most people, so we put it into context.
We said, "That's enough memory to listen to your music while traveling to the moon and back."
Now, 12 gigs means something to me.
His presentations are visual and simple.
He uses very little text and usually one, maybe two images per slide.
You see, you want to paint a picture for your audience without overwhelming them.
Inspiring presentations are short on bullet points and big on visuals.
If you really want your presentation to pop, treat it like a show...
Jobs includes video clips, demonstrations and guests.
For example, when introducing the MacBook Air,...
...holding the laptop out for everyone to see.
This is the new MacBook Air and you can get a feel for how thin it is.
What is the one memorable moment of your presentation?
Let me show you how easy that is now.
Steve Jobs makes it look easy because he spends hours rehearsing.
The result: a presentation that is perfectly synchronized and looks, yes, effortless.
The greatest presenters do it and so should you.
One last thing.
He then adds a new product or a feature, sometimes just introduces a band.
This not only heightens the excitement,...
The point is, Steve Jobs approaches each presentation as an event.
A production with a strong opening, product demonstrations in the middle and a strong conclusion.
I wish you a dazzling presentation.
Make numbers meaningful.
At the end of most presentations Jobs adds to the drama by saying, "And one more thing."
...Jobs does just the opposite.
...with ebbs and flows, themes and transitions.
...and outside speakers without practice.
...it also leaves your audience feeling they've been given an added bonus.
