《名人傳記》之喬布斯如何改變世界12:一個(gè)天才的想法

There's no buttons, really.

一個(gè)按鍵都沒(méi)有 真的

You --you know it was like a touch and something miraculous happen. You scroll.

好像只要輕輕一碰 神奇的音樂(lè)即現(xiàn) 只要一轉(zhuǎn)

I feel like Steve Jobs should have a gang sign.

我覺(jué)得史蒂夫·喬布斯應(yīng)該有一個(gè)幫標(biāo)

Like this is gang sign.

這個(gè)就是喬幫的幫標(biāo)

The headphones became a style icon.

耳機(jī) 變成了一種潮物

You would wear them on the street

在大街上戴著耳機(jī)

and you're immediately an Apple person.

你就是一個(gè)果粉

And you wear them on the subway,

在地鐵里戴著耳機(jī)

you're immediately little bit cooler than everybody else at first,

就立刻比別人更酷一些

cause you're a Apple person.

因?yàn)槟闶莻€(gè)果粉

The once communal medium of music is transformed into an almost exclusively private experience.

曾經(jīng)的音樂(lè)分享形式是公開(kāi)的 現(xiàn)在變成私密的聽(tīng)覺(jué)體驗(yàn)

I grew up in the '50s.

我成長(zhǎng)于五十年代

I was a member of the juke box generation.

我們那一代人還聽(tīng)點(diǎn)唱機(jī)

This is my juke box. Thanks to Steve.

現(xiàn)在這就是我的點(diǎn)唱機(jī) 多虧了史蒂夫

But the iPod come upons a growing problem.

但iPod也帶來(lái)一個(gè)日益突出的問(wèn)題

Fans turn to a illegal file sharing websites like Napster

果粉們逐漸通過(guò)像Napster之類(lèi)的

where they can download songs for free.

非法分享網(wǎng)站 免費(fèi)下載音樂(lè)

And that spells trouble.

問(wèn)題由此而生

Not only for the music industry

不僅是整個(gè)音樂(lè)產(chǎn)業(yè)

but for the artist who want exposure while protecting their livelihood.

還有那些既要賺認(rèn)知度 又要捍衛(wèi)收入的音樂(lè)人

There was someone saying ,look,

有人曾經(jīng)說(shuō) 拜托

by downloading music for free we're doing you a favor.

讓人們免費(fèi)下載歌曲其實(shí)是在幫你們

These people are knowing about you.

這樣可以讓人們認(rèn)識(shí)你

And that's the most ridiculous thing I ever heard in my life.

而這是我這輩子聽(tīng)過(guò)的最荒唐的事情

Everyone's scrambling and trying to figuring out what do we do.

所有人都一籌莫展想知道該如何應(yīng)對(duì)

Do we sue everybody?

要把所有人都告上法庭嗎

Do we sue the 14-year-old kid on his mom's computer stealing your music?

難道要告那些從媽媽的電腦上非法下載音樂(lè)的14歲孩子嗎

Music travels by word of mouth and word of heart,

音樂(lè)通過(guò)口口相傳 通過(guò)心靈交流

and it's impossible to hold it back.

想收回是不可能的

When you have people making millions and millions of dollars off of something

當(dāng)有人用你賴(lài)以營(yíng)生的勞動(dòng)成果賺得盆滿缽滿

that is your livelihood and you're getting nothing out of it that's just unfair.

而你則連一個(gè)子都沒(méi)有得到 這實(shí)在是太不公平了

What the music industry needs is a touch of genius.

音樂(lè)產(chǎn)業(yè)需要的是一個(gè)天才的想法

There almost needed to be an outside perspective that could come in and shake things up.

現(xiàn)在他們需要一個(gè)局外人幫他們走出困境

The business would become to so stagnant.

整個(gè)產(chǎn)業(yè)變得死氣沉沉

It really needed to jump forward like light years.

需要一個(gè)跳躍性的進(jìn)步