財(cái)富精英勵(lì)志演講 第65期:信息技術(shù)的力量(14)
A quick example, think about driving down the autobahn.Your intelligent car develops an engine problem. But instead of flashing you a warning light, it sends a message directly to the manufacturer over a wireless connection to the Net. The manufacturer systems diagnose the problem, and they transmit a fix back to the electronic complex in your car. In fact, that electronic fix is transmitted to all models of that car anywhere in the world without having to notify the owners. And that is good for the driver, so also better for the car maker. Instant performance information captured and sent immediately into product development and manufacturing, continuous feedback loop, continuous improvement, resulting in better cars, good for the consumer and competitive advantage for the businesses to get there first. How can any company with tens of millions of vending machines scattered all around the world know at any point what is selling, what is not selling, how much of an item is left, or when to send a rood driver to empty the coin box. A little chip in each machine could check and report on all of those items with ease, and even better. Why could not that machine include a thermal stack that told it, it is freezing today, drop the price by 10 pfennigs.
舉個(gè)例子吧。想象一下你正在駕駛一輛新型汽車。當(dāng)這輛智能汽車發(fā)生了一起引擎故障時(shí)，它不是向你閃爍警示燈，而是通過無線 Internet 連接直接向制造商發(fā)送信息。制造商的系統(tǒng)診斷出問題，然后向汽車的電子系統(tǒng)發(fā)回修理信息。實(shí)際上這個(gè)電子修理信息將在不通告其擁有者的情況下發(fā)向世界上所有這種型號的汽車。這對駕駛?cè)藛T和制造商都是有好處的。性能信息隨時(shí)都可以得到，并被立即發(fā)送給產(chǎn)品開發(fā)商和制造商，這樣經(jīng)過不斷的反饋，不斷的改進(jìn)，就可以制造出更好的汽車，從而有益于消費(fèi)者，使企業(yè)擁有領(lǐng)先的競爭優(yōu)勢。一家擁有遍布全世界上千萬自動(dòng)售貨機(jī)的公司如何能夠知道各個(gè)售貨機(jī)中什么賣掉了，什么沒賣掉，還剩多少，或者什么時(shí)候該派人去把售貨機(jī)里的錢取出來。每臺(tái)機(jī)器中安裝一個(gè)很小的芯片就可以很方便地檢查并報(bào)告所有這些信息，甚至可能做得更好。為什么不能在這些機(jī)器里裝一個(gè)溫度計(jì)呢?溫度計(jì)會(huì)告訴售貨機(jī)說，"今天很冷，價(jià)格下調(diào) 10 分尼。
