新編大學(xué)英語(yǔ)聽(tīng)力23

[00:00.00] Unit 11 Advertising
[00:04.39]Part Two Listening-Centered Activities
[00:08.71]Listening 1
[00:10.30]Exercise 1
[00:12.06]Directions: Listen to the advertisement carefully
[00:17.06]Try to find and correct the 10 mistakes in the following passage.
[00:23.00]Mara shoes for men and women are made (designed) for comfor
[00:27.43]They are sold (available) in all sizes, winds (widths), and colors
[00:31.79]If you want start(style), if you want comfort, if you want quantity (quality), then Mara shoes are for yo
[00:39.46]You can save as much as 17 (70)% off quality shoe
[00:43.63]Hurry! Come to Mara shoe
[00:46.37]We guarantee you will fall in life (love) with our shows (shoes
[00:50.80]Buy one pear (pair) and you will get 50% off the second pair.
[00:56.02]We are conveniently loaded (located) on Spring Stree
[01:00.08]Come today! What are you waiting for?
[01:03.47]Exercise 2
[01:05.56]Directions: Listen to the advertisement again and underline the words and phrases that attact your attention to the shoes.
[01:16.68]Listening 2
[01:18.95]Exercise 1
[01:20.96]Directions: Listen to the advertisement carefully and fill in the blacks with the information you get from the tape.
[01:29.60]Would you like to have brunch or dinner in beautiful surroundings?
[01:33.17]The Homestead offers a warm elegant atmosphere
[01:36.34]You can invite 100 to 250 guests.
[01:39.43]We have five beatuifully decorated dining rooms
[01:42.35]Our service is excellent. And our delicious meals are prepared by our wonderful cook, Peter Sav
[01:49.01]When you book a brunch, a luncheon, or a dinner you will have a meal that you will remember
[01:53.69]We are located twenty minutes from downtown Halifax. We have lots of parking space.
[01:58.48]For bookings or reservations call us at 555-9000.
[02:04.88]Exercise 2
[02:07.04]Directions: Listen to this advertisement again and underline the words and phrases that attract your attention.
[02:16.73]Then work in groups to discuss the following question.
[02:21.26]What other words or phrases in ads are often used to attact people's attention?
[02:28.75]Listening 3
[02:30.77]Exercise 1
[02:32.86]Directions: Listen to the passage and fill in the blanks with the information you get from the tape.
[02:40.63]Advertising has become a very specialized activety in modern time
[02:45.96]In the business world of today, supply is usually greater than demand.
[02:51.83]There is great competition between different manufacturers of the same kind of product to persuade customers to buy their own particular bran
[03:01.76]They always have to remind the consumer of the name and the qualities of their produc
[03:07.45]They do this by advertisin
[03:09.83]The manufacturer advertises in the newspapers and on poster
[03:14.65]He sometimes pays for songs about his product in commercial radio programs
[03:20.52]He employs attractive salesgirls to distribute sample
[03:25.67]Most important of all, in countries that have television he has advertisements put into programs that will accept the
[03:34.38]Manufacturers often spend large sums of money on advertisement
[03:39.49]We buy a particular product because we think that it is the bes
[03:44.53]We usually think so because of the advertisements that say s
[03:49.36]Some people never pause to ask themselves it the advertisements are telling the truth.
[03:55.91]Exercise 2
[03:57.74]Directions: Listen again and check your answer
[04:03.61]Then discuss with your partner the following questions.
[04:08.54]1) What other methods does the manufacturer use to advertise a product?
[04:15.71]2) Which method do you think is the most efective?
[04:20.82]Part Four Futher Development
[04:24.74]1. What Appeals Do Ads Make?
[04:29.28]STEP TWO Listen to the following passage twice and note down people desires mentioned in the passage.
[04:39.14]People can be persuaded to make certain choices if someone promises something they wan
[04:46.92]We all have certain instincts, desires, needs feeling
[04:52.61]and weaknesses as human being
[04:55.92]A person who suggests that a certain need will be satisfied will have us ready to do what he wants us to d
[05:04.20]unless we can spot what he is up t
[05:08.02]As Dr. Samuel Johnson, a famous writer, once sai
[05:13.31]"Promise, large promise, is the soul of an advertisement."
[05:18.82]Some of the desires people have are:
[05:22.09]to be "important" or to be with "important" people;
[05:27.38]to seem better off than others;
[05:30.88]to enjoy a life of pleasure;
[05:33.79]to feel safe and secure, especially in old age;
[05:38.72]to feel accepted and liked by other people;
[05:42.50]to feel strong and powerful, physically and otherwise;
[05:47.83]to escape some dull work;
[05:51.00]to protect their family;
[05:53.81]to be admired and perhaps, envied in some way;
[05:58.45]to get ahead of other people;
[06:01.87]to be like other people in certain respects;
[06:06.12]to be told how to solve their problems easily;
[06:09.94]to find a quick and easy way to success.