基礎(chǔ)商務(wù)英語(yǔ) Unit 5 Part1 步入商界--- 介紹公司產(chǎn)品

基礎(chǔ)商務(wù)英語(yǔ)第三集(Unit 5 Part1 步入商界--- 介紹公司產(chǎn)品)

Unit5 Part1 Describing your company's products點(diǎn)擊視頻教程基礎(chǔ)商務(wù)英語(yǔ)第三集

一、Dialogue(一)

DON BRADLEY: Let' s have a run through. We must get this right.

堂.布拉德利：我們先排練一遍。我們一定不要出問(wèn)題。

First we have the introductions and the agenda.

首先我們進(jìn)行介紹和議程安排。

Second I talk about the background.

其次，我來(lái)談一下背景、

Company growth, staffing levels, return on investment, turnover, and pre-tax profit.

公司增長(zhǎng)、員工水平、投資回報(bào)率、營(yíng)業(yè)額以及稅前利潤(rùn)。

Third Derek, you talk about the product range.

第三，德里克，你談?wù)撘幌庐a(chǎn)品的范圍.

At this stage of the presentation we want to present a broad company profile.

這個(gè)階段，我們只是給出大概的公司情況。

Don' t give too much detail about specific products.

不用給出太多產(chǎn)品的細(xì)節(jié)。

DEREK JONES: Okay Don. I' ll describe the range and say which products are successful.

德里克.瓊斯：好的，堂。我會(huì)描述一下產(chǎn)品范圍，說(shuō)明那些產(chǎn)品是成功的。

DON BRADLEY: Good. Mr. Sakai may want to discuss certain products so be ready for that.

堂.布拉德利：好。酒井先生或許會(huì)就某些問(wèn)題談?wù)撘幌?，要做好?zhǔn)備。

At the end of this section of the presentation I will ask Mr. Sakai if he has any questions.

這個(gè)階段的演示結(jié)束時(shí)，我會(huì)問(wèn)酒井先生是否問(wèn)題。

We won' t discuss research and development at this stage，That will come at the end.

這個(gè)階段，還不必討論研發(fā)問(wèn)題，這最后再說(shuō)。

Then Kate, you talk about major markets and sales strategy.

然后，凱特，你來(lái)談主要的市場(chǎng)和銷售策略。

Is everything ready?

一切都準(zhǔn)備好了嗎?

KATE MCKENNA: Everything is ready. And rehearsed.

凱特.麥凱納：都準(zhǔn)備好了。開(kāi)始排練。

PHIL WATSON: Right, the product title goes here...

菲爾.沃森：對(duì)，產(chǎn)品名稱在這兒……

Just remind me, is the product called Big Boss or The Big Boss?

記得提醒我，產(chǎn)品是叫 Big Boss還是 The Big Boss?

EDWARD GREEN: Big Boss.

愛(ài)德華.格林：Big Boss/大老板。

PHIL WATSON: Okay. These letters?

菲爾.沃森：好的。是用這些文字?

Or these black letters?

還是這些黑色文字?

EDWARD GREEN: No, I don' t like those letters.

愛(ài)德華，格林：不，我不喜歡那些文字。

PHIL WATSON: Okay. These?

菲爾.沃森：好的。這些呢?

EDWARD GREEN: Can they be larger?

愛(ài)德華.格林：可以大些嗎?

PHIL WATSON: Yes. Like this.

菲爾.沃森：可以。象這個(gè)。

It looks good like that.

那樣看起來(lái)不錯(cuò)。

EDWARD GREEN: Excellent. It' s very clear. It' s easy to read. That' s what I want.

愛(ài)德華.格林：非常好。很清楚。讀起來(lái)容易些。正是我想要的。

DON BRADLEY: Again, welcome to Bibury Systems.

堂.布拉德利：再次歡迎你光臨Bibury系統(tǒng)公司。

We' re very honoured to have the opportunity of making this presentation to you, Mr. Sakai.

我們很榮幸有機(jī)會(huì)向你做這次演示， 酒井先生。

In the next hour and a half, we hope to show that:

在接下來(lái)的1個(gè)半小時(shí)的時(shí)間，我們希望展示：

1. Bibury Systems has the right product range for today' s market place, and ambitious plans for the future.

1、Bibury系統(tǒng)公司的產(chǎn)品對(duì)當(dāng)今市場(chǎng)是暢銷對(duì)路的，并且也有對(duì)未來(lái)的宏偉計(jì)劃。

2. That our market share in Europe is growing at a steady rate.

2、我們?cè)跉W洲市場(chǎng)的分額在平穩(wěn)增長(zhǎng)。

3. That our marketing strategy in the US is very successful.

3、我們?cè)诿绹?guó)的營(yíng)銷策略是很成功的。

And lastly, 4. That we can be a major player in Far Eastern markets.

最后，第四點(diǎn)，我們可以成為遠(yuǎn)東市場(chǎng)上一個(gè)很有力的參與者。

And we are sure that we can be a major player in these markets.

我確信我們會(huì)成為這些市場(chǎng)的主要參與者。

If you have any questions, please feel free to interrupt at any time.

如果你有任何疑問(wèn)，請(qǐng)隨時(shí)打斷我。

But first of all, some background information on Bibury Systems.

但首先，我們看一下Bibury系統(tǒng)公司的一些背景信息。

As you know, the company was started over forty years ago by Mr. Harris Senior.

該公司始于40多年前，由老哈里斯先生創(chuàng)辦。

In those early days, the company' s core business was model railways and cars.

創(chuàng)業(yè)初期，公司的核心業(yè)務(wù)是模型鐵道和汽車。

PHIL WATSON: And here we have some copy that tells us what the product can do.

菲爾.沃森：這里是一個(gè)文本，可以了解該產(chǎn)品可以做什么。

EDWARD GREEN: "Some toys talk, some toys listen. But Big Boss talks and listens to you."

愛(ài)德華.格林：有些玩具可以說(shuō)話，有些玩具可以傾聽(tīng)。但“大老板”既能說(shuō)又會(huì)聽(tīng)。

PHIL WATSON: And here, and here are the pictures.

菲爾.沃森：這里是一些圖片。

They show Big Boss with the accessories.

他們顯示了“大老板” 及其附件。

What do you think?

你認(rèn)為怎么樣?

EDWARD GREEN: The pictures are okay, but I don' t like the copy.

愛(ài)德華.格林：圖片還好，但我不喜歡文本。

PHIL WATSON: Why not?

菲爾.沃森：為什么?

EDWARD GREEN: It' s not exciting. It doesn' t sell the product.

愛(ài)德華.格林：還不夠令人振奮。不利于產(chǎn)品銷售。

PHIL WATSON: "Some toys talk, some toys listen.

菲爾.沃森：有些玩具可以說(shuō)話，有些玩具可以傾聽(tīng)。

Big Boss talks and listens to you."

但 “大老板”既能說(shuō)又會(huì)聽(tīng)。

EDWARD GREEN: It' s not the way you say the words, it' s the words themselves.

愛(ài)德華.格林：不是講這些文字的方式，而是文字本身的問(wèn)題。

They' re not right.

這些字有問(wèn)題。

PHIL WATSON: "Some toys talk, some toys listen ..."

菲爾.沃森：有些玩具可以說(shuō)話，有些玩具可以傾聽(tīng)……

EDWARD GREEN: No! No! I want new words.

愛(ài)德華.格林：不!不!我想要用新詞。

Words that give Big Boss status. Words that make important.

那些可以顯示“大老板”身價(jià)的話。那些使得它重要的話。

二、New words and expressions生詞和短語(yǔ)

introductions and the agenda介紹和會(huì)議議程

the background公司背景

company growth公司發(fā)展史

staffing levels為公司工作的人數(shù)

return on investment投資匯報(bào)

turnover周轉(zhuǎn)金/周轉(zhuǎn)額

pre-tax profit稅前利潤(rùn)

major markets主要市場(chǎng)

sales strategy銷售戰(zhàn)略

advertising agency 廣告代理商

product title 產(chǎn)品的名字

三、Answer the question ：

1.What instruction does Don give to Derek?

2. What does Don tell Derek not to do?

Dialogue(二)

DON BRADLEY: Let' s have a run through. We must get this right.

First we have the introductions and the agenda，Second I talk about the background.

Company growth, staffing levels, return on investment, turnover, and pre-tax profit.

Third Derek, you talk about the product range.

At this stage of the presentation we want to present a broad company profile.

Don' t give too much detail about specific products.

DEREK JONES: Okay Don. I' ll describe the range and say which products are successful.

DON BRADLEY: Good. Mr. Sakai may want to discuss certain products so be ready for that.

At the end of this section of the presentation I will ask Mr. Sakai if he has any questions.

We won' t discuss research and development at this stage，That will come at the end.

Then Kate, you talk about major markets and sales strategy，Is everything ready?

KATE MCKENNA: Everything is ready. And rehearsed.

四、Answer the question ：

1.What question does Edward ask?

2. And why does he like the product title?

Dialogue(三)

PHIL WATSON: Right, the product title goes here...

Just remind me, is the product called Big Boss or The Big Boss?

EDWARD GREEN: Big Boss.

PHIL WATSON: Okay. These letters?Or these black letters?

EDWARD GREEN: No, I don' t like those letters.

PHIL WATSON: Okay. These?

EDWARD GREEN: Can they be larger?

PHIL WATSON: Yes. Like this.It looks good like that.

EDWARD GREEN: Excellent. It' s very clear. It' s easy to read. That' s what I want.

DON BRADLEY: Again, welcome to Bibury Systems.

We' re very honoured to have the opportunity of making this presentation to you, Mr. Sakai.

In the next hour and a half, we hope to show that:

1. Bibury Systems has the right product range for today' s market place, and ambitious plans for the future.

2. That our market share in Europe is growing at a steady rate.

3. That our marketing strategy in the US is very successful.

And lastly, 4. That we can be a major player in Far Eastern markets.

And we are sure that we can be a major player in these markets.

If you have any questions, please feel free to interrupt at any time.

But first of all, some background information on Bibury Systems.

As you know, the company was started over forty years ago by Mr. Harris Senior.In those early days, the company' s core business was model railways and cars.

五、Answer the question ：

1.Why doesn't Edward like the copy?

Dialogue(四)

PHIL WATSON: And here we have some copy that tells us what the product can do.

EDWARD GREEN: "Some toys talk, some toys listen. But Big Boss talks and listens to you."

PHIL WATSON: And here, and here are the pictures.

They show Big Boss with the accessories，What do you think?

EDWARD GREEN: The pictures are okay, but I don' t like the copy.

PHIL WATSON: Why not?

EDWARD GREEN: It' s not exciting. It doesn' t sell the product.

PHIL WATSON: "Some toys talk, some toys listen，Big Boss talks and listens to you."

EDWARD GREEN: It' s not the way you say the words, it' s the words themselves，They' re not right.

PHIL WATSON: "Some toys talk, some toys listen ..."

EDWARD GREEN: No! No! I want new words.

Words that give Big Boss status. Words that make important.

六、復(fù)習(xí)(句型和生詞)

1、Good morning ladies and gentlmen, you are welcome to Bibury Systems.

2. We are very honoured to have the opportunity of making this presentation to you,Mr.Saki.

3.In the next hour we hope to show you that:

One,...

Two,...

Lastly,Three...

(I am going to talk about:First,Second,Lastly)

4.But first of all, some background on Bibury Systems.(first some background)

5.If you have any questions,please feel free to interrupt at any time.

company growth

staffing levels

copy

return on investment

turnover

pre-tax profit

ambitious plans 宏偉計(jì)劃

market share市場(chǎng)的分額

marketing strategy 營(yíng)銷策略