商務(wù)英語(yǔ)播客 第47課:社交中的間接說(shuō)服

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https://online2.tingclass.net/lesson/shi0529/0008/8462/47_2.mp3

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Life is actually a constant exercise in persuasion, wouldn’t you say? What I mean is we don’t just need to persuade people in the meeting room; actually, we are constantly using the tools of persuasion across a wide variety of situations ranging from serious to casual. In addition to formal situations, everyday persuasions include when to meet, whether to extend a deadline, and even such common things as where to have lunch or which movie to see.

生活實(shí)際上不斷說(shuō)服的練習(xí)，不是嗎?我是說(shuō)我們不僅開(kāi)會(huì)時(shí)需要說(shuō)服別人，事實(shí)上，從正式場(chǎng)合到非正式的許多場(chǎng)合都需要說(shuō)服。除了正式情形下的說(shuō)服，日常的說(shuō)服包括何時(shí)減免，是否延長(zhǎng)最后期限，甚至寶庫(kù)奧去哪里吃飯和看哪部電影這樣的小事。

So the persuasive process we learned in BEP 59 , 60 & 62 is useful not just for formal business situations, but across all sorts of contexts that come up many times every day. You don’t always want to use the indirect approach to persuasion, but it’s often very useful.

在BEP 59 , 60 & 62所學(xué)的說(shuō)服教程不僅用于商業(yè)場(chǎng)合，在每日的許多場(chǎng)合也能用到。你并不總想用間接的方法來(lái)說(shuō)服對(duì)方，但是間接方法確實(shí)很有用。

Here’s an example of the persuasive process at work in an everyday situation: Julie is persuading her husband, Steve, to try a new vacation spot.

這是一個(gè)日常工作中的說(shuō)服事例：Julie正在勸說(shuō)丈夫Steve，去一個(gè)新地方度假。

As you listen, see if you can identify the five steps of the Monroe sequence:

1) Getting attention

2) Establishing need

3) Satisfying that need

4) Visualizing the future

5) Asking for action

Because this is an informal situation, the language Julie uses is obviously quite casual and she doesn’t include any numbers or statistical data; but, as always, a convincing description of the problem in the need step is the key to successful persuasion. And it’s important to state the problem from the perspective of the audience, which in this case is Julie’s husband.

因?yàn)閷?duì)話是在非正式場(chǎng)合使用的，Julie說(shuō)的話很隨便，不包含數(shù)字或統(tǒng)計(jì)上的數(shù)據(jù)。但是在建立需求的步驟描述問(wèn)題是成功的關(guān)鍵。而且從聽(tīng)眾的角度也就是其丈夫的角度來(lái)進(jìn)行說(shuō)服也很重要的，