新概念英語第三冊(美音版)Wanted: a large biscuit tin

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Lesson 26
Wanted: a large biscuit tin
征購大餅干筒
Listen to the tape then answer the question below.
聽錄音，然后回答以下問題。
Listen who the prize for biggest biscuit?
No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, or they bought the biscuit from the student for $24,000.
New words and expressions 生詞和短語
influence
v. 影響
pride
v. 驕傲
taste
n. 鑒賞力
exert
v. 施加
subtle
aj. 微妙的，難以捉摸的
advertiser
n. 做廣告的人
classify
v. 分類
magic
adj. 有奇妙作用
sample
n. 樣品
devise
v. 設(shè)計，想出
capture
v. 吸引，贏得
manufacturer
n. 生產(chǎn)廠家，制造商
wheelbarrow
n. 獨輪手推車
boot
n. （汽車尾部的）行李箱
ingredient
n. 配料
crane
n. 起重機
anticipate
v. 預(yù)期，預(yù)料

沒有人能避免受廣告的影響。盡管我們可以自夸自己的鑒賞力如何敏銳，但我們已經(jīng)無法獨立自主地選購自己所需的東西了。這是因為廣告在我們身上施加著一種潛移默化的影響。做廣告的人在力圖勸說我們買下這種產(chǎn)品或那種產(chǎn)品之前，已經(jīng)仔細(xì)地研究了人的本性，并把人的弱點進(jìn)行了分類。做廣告的人們多年前就發(fā)現(xiàn)我們大家都喜歡免費得到東西。凡是用“免費”這個神奇的詞開頭的廣告很少會失敗的。目前，做廣告的人不僅提供免費樣品，而且還提供免費汽車，免費住房，免費周游世界。他們設(shè)計數(shù)以百計的競賽，競賽中有人可贏得巨額獎金。電臺、電視使做廣告的人可以用這種手段吸引成百萬人的注意力。有一次，在電臺播放的節(jié)目里，一個生產(chǎn)餅干的公司請聽眾烘制餅干送到他們的工廠去。他們愿意以每磅10美元的價錢買下由聽眾烘制的最大的餅干。這次競賽在聽眾中引起極其熱烈的反響。不久，形狀各異，大小不一的餅干陸續(xù)送到工廠。一位女士用手推車運來一個餅干，重達(dá)500磅左右。相隔不一會兒，一個男子也帶來一個大餅干，那個餅干把汽車的行李箱擠得滿滿的。凡送來的餅干都仔細(xì)地稱量。最重的一個達(dá)713磅，看來這個餅干獲獎無疑了。但就在競賽截止時間將到之際，一輛卡車駛進(jìn)了工廠，運來了一個特大無比、重達(dá)2,400磅的餅干。它是由一個大學(xué)生烘制的，用去1,000多磅的面粉、800磅食糖、200磅動物脂肪及400磅其他各種原料。餅干份量太重了，用了一臺起重機才把它從卡車上卸下。餅干公司不得不付出比他們預(yù)計多得多的錢，因為為買下那學(xué)生烘制的餅干他們支付了24,000美元。

l 補充口語習(xí)語
1. cross my heart.說真心話
It crosses my heart.
2. Let’s make up.讓我們和解的
3. I got the runs yesterday.我昨天拉肚子
4. Why not?=Ok為什么不,表肯定He put his foot in his mouth.
亂說話，滿嘴跑舌頭
6. know sb. like a book 對…了如指掌
7. stop one’s fun讓…不再快樂
l 背誦
1．原始－＞死背
聽背法、看背法（翻譯）、主干背、大段復(fù)述只背句型結(jié)構(gòu)
2．斜看書－＞腦背
l affect影響（負(fù)面）
├care much about關(guān)注
├m(xù)ean a lot對…意義重大
├m(xù)ake great difference巨大影響
├m(xù)ake no difference沒有影響
└exert influence on施加影響
affect one’s mood情緒
My mother cares much about me.
He means a lot to me.
His arrival makes great difference to me.
l take pride in (me)為…自豪
＝be proud of
I pride myself on my good taste.
l exert漢語中的施加都可用它
├exert pressure on壓力
├exert influence on
└exert fascination on魔力，魅力
┌fascination奇妙的
├m(xù)iraculous奇談般的
├amazing讓人驚奇的
├fantastic妙不可言的
└magic奇妙的
l maternal love母愛
No one can avoid being influenced by maternal love.
l 倒裝
1. as引導(dǎo)讓步狀語從句倒裝
Rich as he is, he spends a cent on charity.
Try as he does, he never seems able to do the work beautifully.
as都可譯為“盡管”
2. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want.盡管我們?yōu)樽约旱慕^好鑒賞力感到自豪，但我們已經(jīng)無法自由地選擇我們所需要的東西了。
l In their efforts to persuade us to buy this or that product, they have made a close study of human nature.
l 人名（男）：
David被愛的人
Donald世界之王
Richard勇敢的人
John上帝的禮物
Alan英俊的人
Victor勝利者
Adam紅色的土
George農(nóng)夫
Henry貴族
Peter巖石
Francis自由
Lewis保護者
l design（具體）┬設(shè)計
├devise（抽象）┘
├plot to do謀劃
├scheme to do密謀
└conceive構(gòu)思
capture one’s attention
┌manufacturer人
└人工工廠制造商
l element元素（抽象）
├factor因素
├fraction小部分
└component組成成份
l ingredient配料
└放里面給他減肥，吃
┌anticipate預(yù)料
├foresee預(yù)見
├forecast預(yù)報
├predict預(yù)計
└foreknow預(yù)知
made a remarkable discovery
└取代discovered發(fā)現(xiàn)
l for花（錢）
I bought a house for 5,000 dollars.
for nothing免費
l rarely go wrong
└be very effective
These days = Nowadays 當(dāng)前
l not only后的動詞與but后動詞一樣時，后可省；不同則不省
He not only offers me a free car, but helps me to solve the big problem.（解決）
l sth enables sb to do sth
└使…能…
The class enables me to feel bored.（煩）
Radio and TV have enable advertisers to…
l roast（肉死它）燒的冒煙
└bake烤
┌不久
├very soon
├Before long,
├In no time
└After a while
a little later一會兒，不久
It’s not long before＋句子
＝before long, ＋句子
building of all shapes and sizes大大小小各種形狀
┌Is this seat taken / occupied?
└座位有人嗎？
truly colossal（正式）= really
┌<I>var</I>ious other ingredients
└other是粘合性詞緊連在名詞前