VOA慢速英語：Facebook推出更多移動應用程序

Facebook is launching a news mobile app called Notify with subscription content from media partners like the Washington Post and Vogue.

Facebook正在推出一款名為Notify的全新手機新聞應用程序。其訂閱內(nèi)容來自《華盛頓郵報》及《時尚》等媒體合作伙伴。

The Notify app lets users subscribe to content from media partners on their smartphones. Facebook will be able to add news alerts in its daily notifications to a global audience.

Notify可以使用戶在手機上訂閱來自媒體合作伙伴的內(nèi)容。Facebook可以將新聞提示添加到它的每日通知里，以供全球觀眾閱讀。

A person uses a smartphone to look at the Facebook page of Cambodia's Prime Minister Hun Sen in central Phnom Penh, Cambodia October 7, 2015.

Facebook's "renewed push into mobile news reflects a big, global shift in media consumption patterns," said the Financial Times.

《金融時報》聲稱：“Facebook再度進軍移動新聞，這反映出媒體消費模式的巨大、全球性轉變。”

Facebook's profit and revenue growth reflected this shift in media. The world's largest social media platform said its third-quarter revenue grew to $4.5 billion on the strength of its mobile advertising.

Facebook利潤與收入的增長反映出媒體的這種轉變。這個全球最大的社交平臺表示，憑借移動廣告的收入，該公司第三季度收入增長至45億美元。

Facebook, with 500 million users, has doubled its daily page views to 8 billion since April. The company also owns Instagram, a mobile photo and video-sharing app with 400 million users. Analysts were optimistic about Instagram's future growth.

Facebook，擁有5億用戶，四月以來，該網(wǎng)站每日的頁面瀏覽量增加一倍，達到80億。該公司還推行Instagram，一款移動照片與視頻分享的應用程序，其擁有4億用戶。分析師對Instagram未來的發(fā)展持樂觀態(tài)度。

Research firm eMarketer predicted global mobile advertising revenues for Instagram will reach $2.8 billion by 2017, up from $595 million this year. This represents over 10 percent of Facebook's global advertising revenues.

市場研究公司eMarketer預測Instagram的全球移動廣告收入將從今年的5.95億美元增加到2017年的28億美元。這占據(jù)Facebook全球廣告收入的10%以上。

This strong showing has positioned Facebook to compete with major social media companies as an advertising force, said analysts. "Facebook will drive growth and capture nearly 65% of social network ad revenues in 2015," reported eMarketer.

分析師表示，這種強勁增長已經(jīng)將Facebook定位，作為廣告主力軍同各大社交媒體公司相抗衡。eMarketer報告稱，“Facebook將推動增長，并占據(jù)2015年社交網(wǎng)絡廣告收入的近65%。”

Sheryl Sandberg is Facebook's Chief Operating Officer. "In the medium to long run, we believe that we're not competing between Facebook and Instagram. We're competing with other forms of media," Sandberg told analysts on a conference call. Visit the website www.chinavoa.com to get more information!

Facebook首席運營官，謝莉爾•桑德博格（Sheryl Sandberg），在一次電話會議上告訴分析師：“從長遠來看，我們認為，我們并不是在Facebook和Instagram之間進行競爭，而是在同其他形式的媒體進行競爭。”

She said Facebook wants to grow in emerging markets and bring more people online who are not using the Internet.

她表示Facebook希望在新興市場國家擴大運營，并帶動更多不使用網(wǎng)絡的人上網(wǎng)。

The advertising environment on social media is very competitive. Social media platforms are fighting for customers on laptops, tablets, phones and even watches.

社交媒體的廣告環(huán)境競爭非常激烈。各個社交媒體平臺都在爭搶筆記本電腦、平板電腦、手機甚至是智能手表的用戶。

Twitter is one of Facebook's competitors. Twitter's advertising revenues have slowed as the company struggles to add new users, reported the Wall Street Journal. Another competitor, Google, is selling more advertisements for less money on its own sites, said Ad Age.

Twitter是Facebook競爭對手之一。據(jù)《華爾街日報》報道，隨著Twitter難以增加新用戶，其廣告收入增速已經(jīng)放緩。《廣告時代》則表示，另一位競爭對手Google，自有網(wǎng)站的更多廣告正在降價銷售。

I'm Mary Gotschall.

我是Mary Gotschall。

Mary Gotschall compiled this story for Learning English. Kathleen Struck was the editor.

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Words in This Story

notify – v. to tell (someone) officially about something

network– n. a system of computers and other devices (such as printers) that are connected to each other

app– n. a computer application

mobile – adj. able to be moved

optimistic– adj. having or showing hope for the future : expecting good things to happen

analyst – n. a person who studies or analyzes something

site – n. a website or place on the World Wide Web that contains information about a person, organization, etc., and that usually consists of many Web pages joined by hyperlinks

subscribe– v. to pay money to get a publication or service regularly

smartphone – n. a mobile phone with an advanced operating system which has features of a personal computer