VOA慢速英語:Amazon Launches Its First Shopping Website in India

From VOA Learning English, this is the Technology Report.

這里是美國(guó)之音慢速英語科技報(bào)道。

The world's largest online retailer company, Amazon has launched its first shopping website in India. The company hopes to make use of India's economic growth to expand its online business.

全球最大的網(wǎng)絡(luò)零售商亞馬遜公司在印度推出了其首個(gè)購(gòu)物網(wǎng)站。該公司希望利用印度的經(jīng)濟(jì)增長(zhǎng)擴(kuò)大其網(wǎng)上業(yè)務(wù)。

The amazon website in India offers seven million books and 12,000 movies and television programs. It plans to add more products in the coming weeks. The American company will not sell its own products in India, Indian laws ban companies that carry goods from more than one manufacture from selling directly to people on the Internet. Instead the amazon website serves as a marketplace for local businesses.

亞馬遜印度網(wǎng)站提供700萬冊(cè)圖書和12000份電影電視節(jié)目，并計(jì)劃在未來數(shù)周內(nèi)加入更多產(chǎn)品。這家美國(guó)公司不會(huì)在印度銷售自己的產(chǎn)品。印度法律禁止從多家工廠進(jìn)貨的公司在互聯(lián)網(wǎng)上直接向客戶銷售。相反，亞馬遜網(wǎng)站將作為本地企業(yè)的市場(chǎng)。

Shabori Das is with the market research company Euromonitor. She predicts the online shopping in India will experience a yearly growth of nearly 17 percent in the next five years.

Shabori Das就職于歐睿(Euromonitor)市場(chǎng)研究公司。她預(yù)測(cè)在未來五年，印度網(wǎng)上購(gòu)物將實(shí)現(xiàn)近17%的年增長(zhǎng)。

"This makes India among the top 20 fastest growing Internet retailing markets in the world."

她說，“這將使得印度進(jìn)入全球網(wǎng)上零售市場(chǎng)增長(zhǎng)最快的前20名之列。”

Online businesses are looking at India's huge young population, many of home live in cities. Only about 12 percent of Indians have connection to the Internet -- much less than in countries like China.

網(wǎng)上企業(yè)都著眼于印度居住在城市的龐大年輕人口。只有12%的印度人接入互聯(lián)網(wǎng)，遠(yuǎn)遠(yuǎn)低于中國(guó)等國(guó)家。

But with 150 million Internet users in India, its market is still the third largest in the world. And it is expected to grow greatly as more people get connected. These growing numbers have made business leaders hope for that online shopping in India will become a bigger part of total sells. Among them is Kunal Bahl of snapdeal.com.

但印度有1.5億互聯(lián)網(wǎng)用戶，它仍然是全球第三大市場(chǎng)。隨著更多人接入互聯(lián)網(wǎng)，印度的互聯(lián)網(wǎng)市場(chǎng)有望顯著增長(zhǎng)。不斷增長(zhǎng)的數(shù)字使得商業(yè)領(lǐng)袖寄希望于印度的網(wǎng)上購(gòu)物在銷售總額中占有更大的份額。其中就包括snapdeal網(wǎng)站的Kunal Bahl。

"Right now, in India about point two to point five percent of total deal is basically happening digitally. However in developed markets like the U.S. that number is 10 percent. So we have head room to grow from point two to going up to at least 10 percent and even further because India does not have the kind of offline retail penetration that a country like America would have."

他說，“目前在印度，只有大約0.2%到0.5%的交易總額是數(shù)字化銷售。然而在美國(guó)等發(fā)達(dá)國(guó)家，這一數(shù)字是10%。所以我們有望從0.2%發(fā)展到至少10%甚至更多。因?yàn)橛《炔幌衩绹?guó)等國(guó)家有各類線下銷售滲透。”

He notes that infrastructure issues like transportation can make it hard for retail businesses to succeed in large cities, and many products are just not available in smaller towns.

他指出，交通等基礎(chǔ)設(shè)施問題會(huì)使得零售企業(yè)在大城市很難成功。而許多產(chǎn)品在小城鎮(zhèn)買不著。

"Indian cities don't have like one downtown, which is the case in most Western cities. We have maybe 25 downtowns in New Delhi. These cities are large and cumbersome to traverse for shoppers. In Tier one cities hence people see online shopping as being convenient, whereas in Tier 2 cities and beyond it is just giving them access to their aspiration.. to own good things in life but do not have access through offline retail."

他說，“印度城市不像多數(shù)西方城市一樣只有一個(gè)商業(yè)區(qū)。印度新德里可能就有25個(gè)商業(yè)區(qū)。這些城市對(duì)遍歷購(gòu)物者來說又大又笨重。在一線城市人們因此看到網(wǎng)上購(gòu)物的便利，而在二線城市及其之外，網(wǎng)上購(gòu)物為他們的愿望提供了渠道，去擁有生活中沒法通過線下零售獲得的好東西。”

However the path to big profits may not be easy for online retail businesses. Online retail adds up to to $10 billion at present, but a large amount is for air travel.

然而，對(duì)網(wǎng)上零售企業(yè)來說，獲得巨額利潤(rùn)并不容易。目前網(wǎng)上零售總計(jì)100億美元，但其中大部分來自航空業(yè)。

Shabori Das at Euromonitor says most online stores are struggling to earn money. She says the competition to increase sells is only going to get tougher with the entry of companies like Amazon.

歐睿公司的Shabori Das表示，大多數(shù)網(wǎng)店都在艱難求生存。她說，隨著亞馬遜這樣的公司進(jìn)入，增加銷售的競(jìng)爭(zhēng)將愈發(fā)嚴(yán)峻。