星火英語(yǔ)專業(yè)八級(jí)考試易考范文背誦50篇 24 My View on Shanzhai Phenomenon

[00:04.54]Topic 24 My View on Shanzhai Phenomenon [00:09.77]When new models of cell phones [00:12.10]with a brand name are desirable [00:14.23]for many customers who can not afford them, [00:16.97]smart business men [00:18.54]began to produce the latest models [00:20.78]through imitation [00:22.29]but charge only one third or [00:24.22]half of the price of the real model. [00:27.10]This kind of cell phones, [00:28.84]or labeled Shanzhai phones, [00:32.04]undoubtedly, satisfies customers’ desire [00:34.72]and rewards producers’ talents. [00:37.72]Gradually, people label any commodities [00:40.77]produced by imitation as Shanzhai products. [00:45.00]Those products include [00:47.09]cell phones, digital cameras, [00:49.20]laptop computers etc. [00:52.25]Some companies even invite people [00:54.74]who have similar appearance to popular [00:58.11]stars to endorse on their products [01:00.04]in Shanzhai advertisements. [01:03.05]Though those who produce Shanzhai products [01:05.80]can reap immediate profits, [01:07.60]their products will gradually [01:09.03]be eliminated from the market. [01:11.83]Firstly, indicative of the Shanzhai phenomenon [01:15.44]is producers’ myopia. [01:17.75]When a new model of certain product [01:19.80]is in large demand, [01:21.60]those speculative factory owners will [01:23.66]seize the opportunity [01:25.10]to manufacture similar products. [01:27.54]Without investment in product research [01:29.97]and advertisements, [01:31.29]what Shanzhai producers need to do [01:33.41]is copy and then reap immediate profits. [01:37.50]Obviously, as those companies do not [01:40.17]lay their emphasis on product research [01:42.91]and marketing, [01:44.22]they do not have the chance to reap profits [01:46.46]in the long run. [01:48.02]For those speculators, [01:49.63]what matters is whether they can [01:52.18]make money as soon and much as possible. [01:54.80]When a new model becomes outdated [01:57.86]and customers show less interest, [02:00.04]inevitably, odds are against those Shanzhai companies. [02:04.70]Secondly, [02:05.89]as part of Shanzhai products would be exported [02:08.25]to overseas markets, [02:10.37]its low quality will do damage [02:11.98]to the reputation of “Made in China”. [02:15.16]In the market, [02:16.73]Shanzhai products are usually charged [02:18.69]less than the real ones. [02:21.32]But why would those salespeople like [02:23.50]to sell their products at such a low price? [02:26.42]Any rational customers can hence [02:28.92]conclude that their quality is not guaranteed. [02:32.28]In the long run, [02:33.53]foreign customers would realize [02:35.52]that products made in China are cheap [02:38.54]and of low-quality. The moment they encounter [02:41.54]products made in China when shopping, [02:43.72]they would pause for a second [02:45.77]and then decide to choose products [02:47.45]made in other countries. [02:49.21]This is not an exaggeration. [02:51.82]In Russia, due to the import of fake Chinese [02:54.82]products in 1990s, [02:56.94]Russian people have lost trust in Chinese products. [03:01.11]In sum, though those speculative producers [03:03.86]can make short-term profits, [03:06.10]customers will gradually lose confidence [03:08.65]in Shanzhai products, [03:10.36]which is to the detriment of reputation [03:12.17]of “Made in China”. [03:13.54]As a result, Shanzhai phenomenon [03:16.29]should be discouraged.

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