BEC商務(wù)英語(yǔ)高級(jí)詞匯：營(yíng)銷(xiāo)篇

　　營(yíng)銷(xiāo)篇

　　* 4C營(yíng)銷(xiāo)理論 (The Marketing Theory of 4Cs)

　　* 4R營(yíng)銷(xiāo)理論 (The Marketing Theory of 4Rs)

　　* 4P營(yíng)銷(xiāo)理論 (The Marketing Theory of 4Ps)

　　* 感性營(yíng)銷(xiāo) (Sensibility Marketing)

　　* 利基營(yíng)銷(xiāo) (Niche Marketing)

　　* 交叉營(yíng)銷(xiāo) (Cross Marketing)

　　* 知識(shí)營(yíng)銷(xiāo) (Infromation Marketing)

　　* 文化營(yíng)銷(xiāo) (Cultural Marketing)

　　* 服務(wù)營(yíng)銷(xiāo) (Services Marketing)

　　* 體驗(yàn)營(yíng)銷(xiāo) (Experience Marketing)

　　* 定制營(yíng)銷(xiāo) (Customization Marketing)

　　* 色彩營(yíng)銷(xiāo) (Color Marketing)

　　* 綠色營(yíng)銷(xiāo) (Green Marketing)

　　* 關(guān)系營(yíng)銷(xiāo) (Relationship Marketing)

　　* 合作營(yíng)銷(xiāo) (The Co Marketing Solution)

　　* 伙伴營(yíng)銷(xiāo) (Partnership Marketing)

　　* 一對(duì)一營(yíng)銷(xiāo) (One-to-One Marketing)

　　* 差異化營(yíng)銷(xiāo) (Difference Marketing)

　　* 大市場(chǎng)營(yíng)銷(xiāo) (Big Marketing)

　　* 個(gè)性化營(yíng)銷(xiāo) (Personalization Marketing)

　　* 堡壘式營(yíng)銷(xiāo) (Focalization Marketing)

　　* 數(shù)據(jù)庫(kù)營(yíng)銷(xiāo) (Data base Marketing)

　　* 服務(wù)分銷(xiāo)策略 (Services Distribution Strategy)

　　* 服務(wù)促銷(xiāo)策略 (Services Sales Promotion Strategy)

　　* 整合營(yíng)銷(xiāo)傳播 (Integrated Marketing Communications, IMC)

　　* 水壩式經(jīng)營(yíng) (Dam Operation)

　　* 戰(zhàn)略營(yíng)銷(xiāo)聯(lián)盟 (Strategic Marketing Union)

　　* 網(wǎng)絡(luò)數(shù)據(jù)庫(kù)營(yíng)銷(xiāo) (Internet Data base Marketing)

　　* “整時(shí)營(yíng)銷(xiāo)” 與“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)