商務(wù)英語情景對話：討論營銷方案

哈里:

Now we`ve decided to go global, what form of entry should we use to get into the US market?

現(xiàn)在我們已經(jīng)決定走全球化路線.我們應(yīng)該采取什么形式進(jìn)入美國市場?

尼克:

Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?

嗯.正如你在我的策略計(jì)劃上看到的.我認(rèn)為搞合資企業(yè)將是最好的選擇. 你認(rèn)為呢?

哈里:

I think for our type of consumer products a joint venture is not suitable because we don`t necessarily need a local partner.

我認(rèn)為合資企業(yè)不適合我們這種類型的消費(fèi)產(chǎn)品.因?yàn)槲覀儾恍枰晃槐镜睾匣锶?

尼克:

But their local market knowledge could be invaluable.

但是他們關(guān)于本地市場的知識可能會大有價(jià)值.

哈里:

But there are easier ways to gain that local knowledge.

但是有更容易的方法獲得那些本地知識.

尼克:

So what is your suggestion then?

那么你的建議是什么?

哈里:

I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.

我認(rèn)為我們應(yīng)該請一位經(jīng)銷代理人和一名業(yè)務(wù)顧問.這是獲得本地知識的相對廉價(jià)的方法.

尼克:

But what about the marketing and sales aspects of the entry?

但是營銷和銷售方面怎么辦?

哈里:

We can establish a small office there that can organize marketing and sales campaigns through outside marketing agencies.

我們可以在那邊設(shè)一個(gè)辦事處.它可以通過外面的營銷代理公司組織營銷和銷售活動.

尼克:

Ok, but I think we should compile a full strategy guide before we do anything else.

好的.但是我認(rèn)為我們在做任何事情之前.應(yīng)該先編制一本完整的策略指南.