為什么越來越多的美國年輕人成為企業(yè)家

為什么越來越多的美國年輕人成為企業(yè)家

Are Americans becoming more and more entrepreneurial? New research may point to a growing trend.

美國人越來越有創(chuàng)業(yè)精神了嗎?新的研究可能指向一個增長的趨勢。

According to a new survey, out of a pool of 1,000 millennials, 1,000 Gen-Xers, and 1,000 Baby Boomers, millennials were found to be most likely to have some type of small business. By a long shot.

一項新的調(diào)查顯示，在1000名千禧一代、1000名x世代和1000名嬰兒潮一代中，千禧一代最有可能擁有某種小型企業(yè)。遙遙領(lǐng)先。

Nearly one in three millennials (30 percent) said they have some type of small business or side hustle, with 19 percent saying it’s actually their main source of income.

近三分之一(30%)的千禧一代表示，他們有某種形式的小企業(yè)或副業(yè)，19%的人說這實際上是他們的主要收入來源。

One in five Gen-Xers also have some type of small business, but only 11 percent of boomers were able to say they run their own small business.

五分之一的x世代也有某種類型的小企業(yè)，但只有11%的嬰兒潮一代能夠說他們經(jīng)營自己的小企業(yè)。

Millennials were also by far the least likely to say they had no interest in starting a small business, with only 28 percent saying this. For comparison, three in four boomers (74 percent) said the same.

千禧一代也最不可能說他們沒有興趣創(chuàng)業(yè)，只有28%的人這么說。相比之下，嬰兒潮時期出生的人中有四分之三(74%)的人有同樣的看法。

The survey, conducted by OnePoll on behalf of GoDaddy, undoubtedly pointed to one clear fact: young Americans are ready to be their own boss.

這項由OnePoll公司代表GoDaddy公司開展的調(diào)查無疑指出了一個明確的事實:美國年輕人已準(zhǔn)備好自己當(dāng)老板。

What’s prompting millennials’ entrepreneurial aspirations? Comfort with technology could be one explanation.

是什么激發(fā)了千禧一代的創(chuàng)業(yè)抱負(fù)?對科技感到舒適可能是一種解釋。

Fifty percent of millennials agreed that growing up with the internet has made them better suited for entrepreneurship.

50%的千禧一代認(rèn)為，互聯(lián)網(wǎng)讓他們更適合創(chuàng)業(yè)。

The affordability and accessibility of technological tools could also influence this — 47 percent of millennials believe that all Americans have the means to start a small business, compared to just 28 percent of boomers.

科技工具的可負(fù)擔(dān)性和可獲得性也可能影響這一點——47%的千禧一代認(rèn)為所有美國人都有能力創(chuàng)業(yè)，而嬰兒潮一代中只有28%的人有這個想法。

GoDaddy’s recently launched Websites + Marketing product is one technological offering that’s made it easier to launch a business and help market it.

GoDaddy最近推出的網(wǎng)站+營銷產(chǎn)品是一種技術(shù)產(chǎn)品，它使創(chuàng)業(yè)和營銷變得更容易。

“Technology has made it easier than ever for anyone with an idea to create a home for it online and find their audience,” said Melissa Schneider, global trends expert at GoDaddy.

GoDaddy的全球趨勢專家梅麗莎?施耐德(Melissa Schneider)表示:“科技讓任何有想法的人更容易在網(wǎng)上建立自己的主頁，并找到他們的受眾。”

“We built our Websites + Marketing product to make creating a website and generating traffic online as easy and intuitive as possible, and we’re seeing that the simplicity and time saved has encouraged many would-be entrepreneurs to take the leap and start their own small business.”

“我們打造了自己的網(wǎng)站+營銷產(chǎn)品，讓創(chuàng)建網(wǎng)站和在網(wǎng)上產(chǎn)生流量變得盡可能簡單和直觀。我們看到，這種簡單性和節(jié)省的時間鼓勵了許多潛在的創(chuàng)業(yè)者邁出這一步，開始自己的小企業(yè)。”

Sixty-six percent of millennials reported feeling equipped to handle the marketing responsibilities that come with running a small business, compared to just 45 percent of Gen X respondents, and 24 percent of boomers.

66%的千禧一代表示，他們覺得自己有能力承擔(dān)經(jīng)營小公司所帶來的營銷責(zé)任，相比之下，只有45%的X一代受訪者和24%的嬰兒潮一代受訪者這樣認(rèn)為。

One in three millennials credit social media and online presence as the most effective form of marketing, compared to one in five boomers.

三分之一的千禧一代認(rèn)為社交媒體和網(wǎng)絡(luò)是最有效的營銷方式，而嬰兒潮一代的這一比例為五分之一。

Eighty percent of millennials believe that social media presence is an important component when starting a small business, compared to 66 percent of boomers.

80%的千禧一代認(rèn)為，社交媒體是創(chuàng)業(yè)的重要組成部分，而嬰兒潮一代的這一比例為66%。

The most popular sectors for millennials to start small businesses in are arts, music, and entertainment (13 percent), food and beverage (12 percent), and retail and sales (10 percent).

千禧一代最喜歡在藝術(shù)、音樂和娛樂(13%)、食品和飲料(12%)、零售和銷售(10%)等領(lǐng)域創(chuàng)業(yè)。

The data also indicates that for many millennials, entrepreneurship isn’t just a career choice, but a lifestyle.

數(shù)據(jù)還顯示，對于很多千禧一代來說，創(chuàng)業(yè)不僅僅是一種職業(yè)選擇，更是一種生活方式。

Twenty percent of millennials have sought out a community of other entrepreneurs, compared to less than 12 percent of Gen Xers, and less than five percent of boomers.

在千禧一代中，有20%的人尋找過其他創(chuàng)業(yè)者，而在x一代和嬰兒潮一代中，這一比例分別不到12%和5%。

Most tellingly, 84 percent of millennials report being more satisfied as an entrepreneur than when they worked for other people.

最能說明問題的是，84%的千禧一代表示，與為他人工作相比，他們更滿意自己的創(chuàng)業(yè)經(jīng)歷。

“Entrepreneurship is not without its challenges, but it’s also one of the most rewarding and meaningful paths one can choose,” said Melissa Schneider.

梅麗莎·施耐德(Melissa Schneider)說:“創(chuàng)業(yè)并非沒有挑戰(zhàn)，但它也是人們可以選擇的最有價值和最有意義的道路之一。”