茅臺酒瘋狂的吸引著Costco的購物者

茅臺酒瘋狂的吸引著Costco的購物者

US retailer Costco's luxury liquor Kweichow Moutai bottles sold out at half the market price during the Mid-Autumn Festival holidays, leading the chairman of the liquor company to secretly visit the retailers and urge them not to speculate with the liquor.

美國零售商好市多旗下的高檔酒貴州茅臺酒在中秋節(jié)期間以半價銷售一空，導致該公司董事長暗中走訪零售商，敦促他們不要投機倒把。

The 500-milliliter, 53-percent-proof Moutai Flying Fairy retails for 1,499 yuan ($223) a bottle at Costco, which is also the official guide retail price from the manufacturer based in Southwest China's Guizhou Province.

這款500毫升、不含53%成分的茅臺酒在好市多的零售價為1499元(合223美元)一瓶，這也是這家位于中國西南部貴州省的茅臺酒生產商的官方指導零售價。

But that price was hiked up as high as 2,700 yuan at other stores and often out of stock, the National Business Daily reported on Monday.

但據《每日經濟新聞》周一報道，其他商店的售價高達2700元，而且經常缺貨。

Moutai Chairman Li Baofang secretly visited some such stores and was quoted as saying. "Moutai is for drinking, not speculating."

茅臺董事長李保方秘密走訪了一些此類門店，“茅臺酒是用來喝的，不是用來投機的。”

Costco's membership-based system made it more difficult for speculators to hoard Moutai and its mature retail channel ensures members get a fairer price.

好市多的會員制使得投機者更難囤積茅臺酒，其成熟的零售渠道確保會員獲得更公平的價格。

But the results of that fair price was that 100 bottles of Moutai Flying Fairy initiated a frenzy on the opening day of Costco's first Shanghai store in late August.

但這一公平價格的結果是，在8月下旬好市多上海首家門店開業(yè)當天，100瓶茅臺飛仙掀起了一股熱潮。

A special supply of about 10,000 bottles for the Mid-Autumn Festival, a time for family reunion and feasts in China, sold out in two days.

中秋節(jié)是中國家庭團聚和宴請的節(jié)日，特價供應約1萬瓶，兩天內售罄。

Festivals are a time for the producer to increase market supply and speculators like to stock up, Chinese analysts said.

中國分析師表示，節(jié)日是生產商增加市場供應、投機者喜歡囤貨的時候。

One Shanghai shopper, who gave only the surname Yu, told the Global Times Monday that she bought the heavy booze purely for profiteering not for drinking.

一位只透露姓余的上海顧客周一告訴《環(huán)球時報》，她購買這種烈性酒純粹是為了牟取暴利，而不是為了喝酒。

The price difference also tempts counterfeiters and worries buyers.

價差也會吸引造假者，令買家擔憂。

For example, a Moutai Flying Fairy package including bottle, paper box and anti-counterfeit mark was being sold for 400 yuan, news portal thepaper.cn reported in 2018.

例如，據新聞門戶thepaper.cn 2018年報道，一款包括酒瓶、紙盒和防偽標志的茅臺飛仙久的包裝售價為400元。

Liquor industry insider Shu Guohua told the Global Times Monday that imbalanced supply and demand drive the crazy prices, but more important drivers are speculation, collection and investment in its appreciation.

白酒業(yè)內人士舒國華周一對《環(huán)球時報》表示，供需失衡推動價格瘋狂上漲，但更重要的推動因素是投機、收藏和投資。

Speculators hoard Moutai and make it unavailable, meaning real shoppers must pay top whack or turn to rival brands, Shu noted.

他還指出，投機者囤積茅臺酒，使其無法銷售，這意味著真正的購物者必須支付高價，或轉向競爭對手品牌。

To avoid such speculation, the manufacturer is building direct-sale channels and governments are also regulating, he said.

他說，為了避免這種投機行為，制造商正在建立直銷渠道，政府也在進行監(jiān)管。

On September 7, the Guizhou market regulation administration issued a notice to collect evidence and clues about hoarding, bidding up the price, counterfeiting and false promotion of Moutai, according to media reports.

據媒體報道，9月7日，貴州省市場監(jiān)管局發(fā)布通知，要求收集有關囤積、哄抬茅臺價格、造假和虛假促銷的證據和線索。