大學(xué)英語(yǔ)六級(jí)閱讀理解100篇:網(wǎng)絡(luò)商業(yè)

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　　In the first year or so of Web business, most of the action has revolved around efforts to Lap the consumer market. More recently, as the Web proved to be more than a fashion. companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.

　　Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company's private intranet.

　　Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools chat allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers, Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers' computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company's Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events.But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. Thar's a prospect that horrifies Net purists.

　　But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money, The examples of Virtual Vineyards, Amazon.com and other pioneers show that a Web site selling the right. kind of products with the right mix of interactivity, hospitality, and security will attract online customers, And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop m silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.

　　1.What do we learn about the present Web business?

　　A) Web business is no longer in fashion.

　　B) Business-to-business sales are the trend.

　　C) Web business is prosperous in the consumer market.

　　D) Many companies still lack confidence in Web business.

　　2.Established business partners are preferred in Web business because____________.

　　A) they are more creditable than others

　　B) they specify the products they want

　　C) they have access to the company's private intranet

　　D) they are capable of conducting online transactions

　　3.Pointcast Network is most probably_______________.

　　A) a company that develops the latest push software

　　B) a tool that promotes a company's online marketing

　　C) the firs! company that used an online push software

　　D) the most popular software that helps a company push

　　4.Net purists arc most worried that_________________.

　　A) only the requested information comes to the screen

　　B) the Net is filled with commercial promotion

　　C) the difference between the Web and TV will fade

　　D) push technology will dominate the screen of the computers

　　5.What does the author intend to express by mentioning Amazon.com'?

　　A) Its success is attributed to push strategies.

　　B) It is prosperous without push strategies.

　　C) It is highly concerned about the cost of computing power.

　　D) It is a good example of the flourishing online business.

　　答案：

　　1.對(duì)于目前的網(wǎng)絡(luò)商務(wù)我們知道什么?

　　A)網(wǎng)絡(luò)商務(wù)不再時(shí)興。

　　B)企業(yè)對(duì)企業(yè)電子商務(wù)是潮流。

　　C)網(wǎng)絡(luò)商務(wù)在消費(fèi)市場(chǎng)正興旺。

　　D)許多公司對(duì)網(wǎng)絡(luò)商務(wù)依然缺少自信。

　　[D]第2段開(kāi)頭的Nonetheless表明該句與首段提到的內(nèi)容有轉(zhuǎn)折關(guān)系，而D與該句內(nèi)容相同，為本題答案。

　　2.在網(wǎng)絡(luò)商務(wù)中已建立關(guān)系的商業(yè)伙伴是優(yōu)先的，因?yàn)開(kāi)___________。

　　A)他們比其他人更可信

　　B)他們能詳細(xì)說(shuō)明自己想要的產(chǎn)品

　　C)他們擁有進(jìn)入公司專用內(nèi)部網(wǎng)的權(quán)利

　　D)他們能夠進(jìn)行網(wǎng)上交易

　　[A]由第2段最后一句可知公司這樣做的原因是為“控制風(fēng)險(xiǎn)”，而再由上文中的reliability，trust等詞可看出風(fēng)險(xiǎn)問(wèn)題是源于“信譽(yù)”問(wèn)題，只有A與該段所說(shuō)的核心意思相符，故選A。

　　3.Pointcast Network最可能是_____________。

　　A)研發(fā)最新推銷軟件的公司

　　B)促進(jìn)公司網(wǎng)上營(yíng)銷的工具

　　C)第一家使用網(wǎng)上推銷軟件的公司

　　D)幫助公司進(jìn)行推銷的最流行軟件

　　[A]第3段第4句開(kāi)頭的Most notably表明該句提及的Pointcast Network是說(shuō)明上一句觀點(diǎn)的例子，由此可見(jiàn)，Pointcast Network應(yīng)為一家開(kāi)發(fā)軟件的公司，因此A為本題答案。

　　4.網(wǎng)絡(luò)純粹主義者最擔(dān)心______________。

　　A)只有被需求的信息顯示在屏幕上

　　B)網(wǎng)絡(luò)中滿是商業(yè)促銷

　　C)網(wǎng)絡(luò)和電視的區(qū)別會(huì)淡化

　　D)網(wǎng)上推銷技術(shù)將掌控屏幕

　　[D]第3段末句開(kāi)頭的That's a prospect表明前面提到的內(nèi)容就是使網(wǎng)絡(luò)凈化者覺(jué)得擔(dān)憂的問(wèn)題，上文說(shuō)網(wǎng)絡(luò)廣告不應(yīng)像電視那樣不請(qǐng)自來(lái)，由此可見(jiàn)，網(wǎng)絡(luò)凈化者最擔(dān)心的是以后電腦屏幕會(huì)被不請(qǐng)自來(lái)的廣告占據(jù)，因此D為本題答案。

　　5.關(guān)于亞馬遜我們能推斷出什么?

　　A)其成功源于網(wǎng)上推銷策略。

　　B)它沒(méi)有采用推銷策略，仍很繁榮。

　　C)它對(duì)計(jì)算能力的花費(fèi)高度關(guān)注。

　　D)它是繁榮的網(wǎng)絡(luò)商務(wù)的一個(gè)很好的例子。

　　[B]末段首句中的hardly inevitable(不是不可避免)表明有些公司不使用“推銷”策略也可取得成功，第2句以Amazon.com為例說(shuō)明這個(gè)觀點(diǎn)，由此可見(jiàn),B正確而A錯(cuò)誤。