四級閱讀模擬題練習(xí)57：免郵對網(wǎng)購者假期消費有多大影響力?

熟悉四級閱讀理解題型的同學(xué)應(yīng)該都了解，英語四級考試的閱讀理解材料大多選自《時代》《衛(wèi)報》《今日美國》等外刊。要想閱讀理解這部分拿到高分，必須在平常多閱讀，掌握新詞匯，鍛煉閱讀速度。

為此小編每日精選了《衛(wèi)報》《時代》等外刊上的文章供大家進行閱讀練習(xí)。

本篇閱讀材料“假期消費：免郵費對網(wǎng)上購物者有多大影響力?”選自《時代》(原文標(biāo)題：Holiday Spending: Just How Important Is Free Shipping to Online Shoppers? 2011.12.5)，如果大家覺得比較簡單，就當(dāng)作泛讀材料了解了解，認(rèn)識幾個新單詞或新表達(dá)方式也不錯。如果大家覺得這些材料理解上有難度，不妨當(dāng)做挑戰(zhàn)自己的拔高訓(xùn)練，希望大家都有進步^^

Increasingly, online shoppers won’t complete their orders unless free shipping is part of the deal. Nearly two-thirds of online purchases last week were shipped for free.

In November of last year, a New York Times story noted that 41% of online purchases came with free shipping—an impressive figure at the time, considering that free shipping was once a novelty, a rare unexpected bonus.

Since then, retailers such as L.L. Bean and Nordstrom have begun offering free shipping on all orders, no promotional code or minimum purchase required, while stores such as Best Buy and Walmart are shipping most or all items for free during the holiday season.

promotional adj. 推銷的，推銷廣告或宣傳的

Even before Halloween was here in 2011, it was clear that free shipping would be a huge trend for the winter shopping season. In a National Retail Federation survey published over a month ago, more than 9 out of 10 retailers said they’d offer free shipping at some point during the holiday season. E-merchants are well aware that free shipping is in their best interests—because without it, consumers are less likely to buy, and with it, consumers are not only more likely to buy, but to buy in bigger ways. According to NRF data:

More shoppers this year are also interested in shopping online as a direct result of free shipping offers – 36.3 percent will spend more online this year if shipping comes free.

Now, after an epic $52 billion shopping spree over Black Friday weekend, some of the effects of free shipping can be seen.

epic n. 1. [C,U] 史詩，敘事詩 2. [C] 壯舉，驚人之舉 adj. 1. 史詩的，敘事詩的 2. 漫長而艱難的 3. 壯麗的，給人深刻印象的

spree n. 狂歡;無節(jié)制的狂熱行為;歡鬧 vi. 狂歡;狂飲

Market research firm ComScore has announced that during Cyber Week (week ending December 2), online purchases totaled $6 billion; a highest-ever $1.25 billion was spent online on Cyber Monday alone. This is particularly remarkable because the online spend-a-thon took place right on the heels of a dramatic rise in spending in physical stores over Black Friday weekend.

What role did free shipping play in enticing shoppers to spend (and spend and spend) last week? Well, over the last two weeks, over 63% of all online purchases wereaccompanied by free shipping—that’s up roughly 10 percentage points over the same period one year ago. In the ComScore survey, 78% of consumers said that free shipping was either “very important” or “somewhat important” when it comes to decision time to make an online purchase.

entice v. 慫恿;誘使

accompany vt. 陪伴，伴隨;伴奏 vi. 伴奏，伴唱

Increasingly, if shipping costs extra, the online purchase just doesn’t happen. In a previous ComScore survey, nearly half of consumers (47%) said they’d abandon an online purchase if they discovered at checkout that shipping wasn’t included for free.

You can’t have a discussion about the free-shipping trend during the holiday season without mentioning Free Shipping Day, which has quickly become a tradition: This year, over 1,400 retailers will offer free shipping for orders placed on December 16.

Ironically, the trend toward more and more free shipping sorta makes Free Shipping Day unnecessary and obsolete: If shipping is available for free almost every day anyway, there’s really no need for a special day for getting free shipping.

Last year, FreeShipping Day founder Luke Knowles said in a Q&A that about 60% of participating retailers were offering free shipping with no minimum purchase requirements whatsoever. This year, consumers can expect not only that the number of participating retailers will rise, but that the percentage of retailers with no-minimum-purchaserequirements will as well.

no-minimum-purchase 無最低消費限額

Question time:

1. What would be a huge trend for the winter shopping season?

2. Does the author think there should be a special day for getting free shipping?