禮節(jié)美語(yǔ):233 Boosting Sales I

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公司副總裁Lisa找到銷(xiāo)售部經(jīng)理Frank.

Lisa: Frank, we just got our sales figures in and the numbers are very disappointing. What's going on here?

Frank: I haven't actually seen the new figures. How far have we fallen?

L: We were in sixth place at the beginning of the year and we've now slipped to the eleventh! That's a considerable drop.

F: Wow, that's really bad news. Maybe we should brainstorm some ideas for a radical reinvention of our sales and marketing plan.

L: Yeah, let's do that right now. What do you think the problem is?

公司副總裁Lisa找到銷(xiāo)售部經(jīng)理Frank, 因?yàn)樽钚落N(xiāo)售數(shù)字很令人失望，年初的時(shí)候還排名第六，we've now slipped to the eleventh. 如今已經(jīng)滑落到了第11位，下跌幅度很大，That's a considerable drop. Frank聽(tīng)了這個(gè)壞消息，覺(jué)得應(yīng)該 brainstorm some ideas，to brainstorm 是頭腦風(fēng)暴，集思廣益的意思，看看怎樣徹底調(diào)整一下公司的銷(xiāo)售和市場(chǎng)規(guī)劃。Lisa建議，擇日不如撞日，說(shuō)談就談，問(wèn)Frank覺(jué)得問(wèn)題出在哪里。

F: Well, it seems our competitors have managed to carve a niche in the market. They are now perceived as more "cool" or trendy than we are. Perhaps we should consider getting some celebrity endorsements.

L: You mean like a rock star or a famous sports figure?

F: Yeah, that might help. The person has to be seen as kind of a rebel so we can associate our brand with individuality.

L: That's not a bad idea. I'll talk to the Board of Directors about that.

F: I'd also suggest we reevaluate our packaging. Right now the box we sell our product in seems a little drab and colorless.

Frank 說(shuō)，公司的競(jìng)爭(zhēng)對(duì)手 carved a niche in the market 在市場(chǎng)中找到了屬于自己的一塊地方，niche is spelled n-i-c-h-e, niche 是縫隙的意思，動(dòng)詞 carve 是雕刻，劃出的意思。Frank說(shuō)，現(xiàn)在消費(fèi)者都覺(jué)得公司競(jìng)爭(zhēng)對(duì)手的產(chǎn)品更時(shí)尚，因此不妨找兩個(gè)名人，給公司做產(chǎn)品代言，get some celebrity endorsements, 但選擇的名人一定要帶有反叛色彩，讓用戶覺(jué)得我們的產(chǎn)品有個(gè)性化，individuality. Frank 還建議，眼下的產(chǎn)品包裝有些呆板，a little drab, 可以考慮變化一下。Lisa說(shuō)：

L: Yes, we could redesign our packaging. But on the other hand, there is a recent trend to move away from excessive packaging. You know...to help save the environment.

F: That's another way we could go. We could reduce our packaging, and then advertise our environmentally-friendly business policies. Being "green" is definitely cool these days. Perhaps environmentally-friendly packaging would appeal to a younger customer demographic.

Lisa說(shuō)，如今的趨勢(shì)是放棄過(guò)度包裝，實(shí)現(xiàn)包裝簡(jiǎn)單化，因?yàn)檫@樣做有利環(huán)保 environmentally-friendly. Frank覺(jué)得Lisa說(shuō)得有道理，公司在包裝上可以走環(huán)保路線，用環(huán)保的新思維來(lái)吸引年輕客戶群，appeal to 是吸引的意思，demographic is spelled d-e-m-o-g-r-a-p-h-i-c, demographic 在這里指的是消費(fèi)人群中的一部分。