每日背誦第五期24
Franchising, then, is considered by many to be the ideal way to enter business for the first time. Prospective franchisees, however, are well advised to properly research the nature of the industry and the background of the franchise holder before committing themselves and their money. Get it right, and the rewards can be considerable. In the words of Colonel Sanders of KFC fame, “buying a franchise is probably the quickest, easiest, and most successful way of becoming an entrepreneur.” And he should know.
因此，許多人都認(rèn)為開專賣店是初入商場(chǎng)的理想的選擇。然而，打算投身這一行業(yè)的企業(yè)家在將自身和金錢投入進(jìn)去之前，建議先仔細(xì)徹底地研究這家企業(yè)的性質(zhì)和授權(quán)人的背景。做得好，報(bào)酬會(huì)很可觀。如著名的肯德基的桑德斯上校所說：“也許買個(gè)專賣店是成為企業(yè)家最快、最簡(jiǎn)單也最容易成功的方法。”而且他應(yīng)該知道得很清楚。
(短文節(jié)選,本篇始于：開間專賣店)
