每日背誦第三期94
In Lavazza's store, coffee was sold raw and then roasted according to each customer's personal preference. Luigi Lavazza was considerably skilled at carefully selecting the amount of each ingredient required for one particular blend as well as expertly determining the degree of roasting. Over the next sixty years, the company experienced rapid commercial growth with its foray into the wholesale market and its decision to narrow down its range of products. By the mid forties, the company, now Luigi Lavazza S.p.A, began specializing in the production of coffee.
拉法札店里銷(xiāo)售的是生咖啡，而依顧客的個(gè)人喜好再事烘培。拉法札在此方面技巧十分嫻熟，對(duì)任一種特殊配制，原料的質(zhì)與量均是精挑細(xì)選，烘培的程度亦經(jīng)審慎的專(zhuān)業(yè)判斷。隨后的六十年中，該公司以突襲批發(fā)市場(chǎng)決定縮減產(chǎn)品經(jīng)營(yíng)范圍的辦法，取得了商業(yè)的迅速發(fā)展。在四十年代中期，現(xiàn)名拉法札連鎖事業(yè)的公司開(kāi)始專(zhuān)門(mén)生產(chǎn)咖啡。
(短文節(jié)選,本篇始于：飄香“老咖啡”)
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