聽(tīng)好書(shū)學(xué)英語(yǔ)-經(jīng)管類(lèi)A market of multitudes

<p>[ti:未知]<br /> [ar:]<br /> [al:]<br /> [by:]<br /> [00:05.40]知行英語(yǔ)<br /> [00:30.42]A market of multitudes<br /> [00:32.38]How the Web creates more choices for everyone<br /> [00:36.73]人人有份的市場(chǎng)<br /> [00:37.79]網(wǎng)絡(luò)是如何為人人創(chuàng)造更多的機(jī)會(huì)的？<br /> [00:44.62]關(guān)鍵詞<br /> [00:46.69]multitude  多數(shù)<br /> [00:48.92]majority<br /> [00:51.49]multi<br /> [00:55.46]multinational  多國(guó)的<br /> [00:57.44]multicolor  多色<br /> [00:59.53]multicultural  多文化的<br /> [01:03.21]poly<br /> [01:06.52]polyatomic  多原子的<br /> [01:08.67]polysyllable  多音節(jié)詞<br /> [01:15.15]uni<br /> [01:15.81]unicellular  單細(xì)胞的<br /> [01:18.01]unidirectional  單向的<br /> [01:26.24]Two weeks ago<br /> [01:26.98]I ordered a now-obscure 40-year-old movie<br /> [01:29.58]from Amazon.com. <br /> [01:31.30]Tomorrow, from another Web site,<br /> [01:33.43]I'll order damper blades to replace the rusted set<br /> [01:36.69]on my Weber grill.<br /> [01:38.02]Both those odd little transactions belong to<br /> [01:41.23]what Chris Anderson calls "The Long Tail."<br /> [01:47.24]講解<br /> [02:13.01]語(yǔ)言點(diǎn)<br /> [02:14.92]replace  代替<br /> [02:18.04]with<br /> [02:18.57]by<br /> [02:19.96]We have replaced the candles with electric lights.<br /> [02:27.19]take the place of / in place of<br /> [02:32.34]Nowadays plastics have taken the place<br /> [02:34.77]of many conventional materials.<br /> [02:41.80]Music CDs offer perhaps the easiest way<br /> [02:44.45]to understand this appendage.<br /> [02:46.54]A traditional brick-and-mortar record store<br /> [02:49.42]has space for only a fraction of the thousands<br /> [02:51.71]of CDs in existence.<br /> [02:54.32]But an online digital jukebox like Rhapsody<br /> [02:56.98]can store thousands upon thousands of songs<br /> [03:00.79](1.5 million at last count, according to Anderson).<br /> [03:05.10]Because they exist as digital files,<br /> [03:07.62]they cost practically nothing to warehouse,<br /> [03:10.33]and because consumers download them over the Internet<br /> [03:13.82]they cost practically nothing to ship.<br /> [03:19.04]講解<br /> [03:58.08]語(yǔ)言點(diǎn)<br /> [03:59.58]warehouse  倉(cāng)庫(kù)<br /> [04:01.47]ware<br /> [04:06.30]pottery ware  陶器<br /> [04:08.62]earthenware  土器<br /> [04:10.63]silverware  銀器<br /> [04:13.70]hardware  硬件<br /> [04:15.26]software  軟件<br /> [04:19.31]Most of those songs are obscure titles<br /> [04:21.50]that will sell only occasionally.<br /> [04:23.70]But, Anderson points out,<br /> [04:25.49]all those "onesies and twosies" add up to real money.<br /> [04:29.79]On a demand curve they make up "the long tail,"<br /> [04:33.45]and Anderson contends<br /> [04:34.89]that the explosive growth in long-tail retailing,<br /> [04:38.28]made possible by the Internet,<br /> [04:40.68]is changing the face of American business.<br /> [04:46.43]講解<br /> [05:13.63]語(yǔ)言點(diǎn)<br /> [05:14.91]add up to<br /> [05:18.41]add up<br /> [05:24.06]Add up 3, 4 and 5 and you'll get 12.<br /> [05:32.72]make up  構(gòu)成<br /> [05:42.52]One hundred years make up a century.<br /> [05:48.69]A century is made up of one hundred years.<br /> [05:52.30]make up  和好<br /> [05:58.52]Let's make up!<br /> [06:01.39]make up  化妝<br /> [06:07.72]You look so beautiful after making up.<br /> [06:14.44]Anderson introduced the term in an October 2004 article<br /> [06:18.21]in Wired magazine,<br /> [06:19.83]where he is editor in chief.<br /> [06:22.20]The article garnered considerable attention<br /> [06:24.96]- he says it became the most-cited piece<br /> [06:27.83]the magazine had ever run.<br /> [06:29.73]In this lively, readily digestible little book<br /> [06:33.11]he expands on its themes.<br /> [06:35.26]Even those who don't share his giddiness<br /> [06:37.75]over all things digital<br /> [06:39.74]need to understand the phenomenon he describes.<br /> [06:47.44]講解<br /> [07:24.09]Long-tail retailing works most obviously in entertainment<br /> [07:27.88]and media businesses.<br /> [07:29.66]Amazon.com and Netflix,<br /> [07:32.25]the online movie rental company,<br /> [07:34.49]merit extended discussion.<br /> [07:36.71]Anderson notes that "a quarter of Amazon's book sales<br /> [07:40.64]come from outside its top 100,000 titles."<br /> [07:44.83]Those are books that almost certainly never appear<br /> [07:47.93]on bookstore shelves.<br /> [07:53.37]講解<br /> [08:17.61]語(yǔ)言點(diǎn)<br /> [08:19.00]merit  優(yōu)點(diǎn)，益處<br /> [08:28.58]Convenience store has the merit of being open late.<br /> [08:34.00]merit<br /> [08:37.05]deserve  值得，應(yīng)得<br /> [08:41.30]His work merits a prize.<br /> [08:47.63]But you see the long tail at work in other industries.<br /> [08:50.52]Take KitchenAid mixers.<br /> [08:52.85]A store might stock KitchenAids in three colors<br /> [08:55.88]- black, white and something else.<br /> [09:00.10]But go online and you can choose from pistachio,<br /> [09:02.96]cranberry, sienna, some 50 colors.<br /> [09:07.01]KitchenAid may not make a ton of money selling,<br /> [09:09.51]say, tangerine-colored mixers, but it doesn't need to.<br /> [09:13.79]It makes a little money selling a lot of different colors.<br /> [09:17.24]This explains Anderson's subtitle, <br /> [09:20.09]"Why the Future of Business Is Selling Less of More."<br /> [09:26.42]講解<br /> [10:09.68]語(yǔ)言點(diǎn)<br /> [10:11.58]say<br /> [10:20.17]let's talk about any writer, say, Dickens.<br /> [10:31.26]for instance / for example / take sth. for example<br /> [10:37.29]Wear something simple; for example, a skirt and blouse.<br /> [10:58.81]Two weeks ago<br /> [10:59.64]I ordered a now-obscure 40-year-old movie<br /> [11:02.12]from Amazon.com. <br /> [11:03.99]Tomorrow, from another Web site,<br /> [11:06.11]I'll order damper blades to replace the rusted set<br /> [11:09.28]on my Weber grill.<br /> [11:10.67]Both those odd little transactions belong to<br /> [11:13.86]what Chris Anderson calls "The Long Tail."<br /> [11:17.94]Music CDs offer perhaps the easiest way<br /> [11:20.57]to understand this appendage.<br /> [11:22.83]A traditional brick-and-mortar record store<br /> [11:25.55]has space for only a fraction of the thousands<br /> [11:28.13]of CDs in existence.<br /> [11:30.34]But an online digital jukebox like Rhapsody<br /> [11:33.59]can store thousands upon thousands of songs<br /> [11:36.87](1.5 million at last count, according to Anderson).<br /> [11:41.39]Because they exist as digital files,<br /> [11:43.95]they cost practically nothing to warehouse,<br /> [11:46.70]and because consumers download them over the Internet<br /> [11:49.98]they cost practically nothing to ship.<br /> [11:53.27]Most of those songs are obscure titles<br /> [11:55.42]that will sell only occasionally.<br /> [11:57.89]But, Anderson points out,<br /> [11:59.55]all those "onesies and twosies" add up to real money.<br /> [12:03.93]On a demand curve they make up "the long tail,"<br /> [12:07.54]and Anderson contends<br /> [12:08.79]that the explosive growth in long-tail retailing,<br /> [12:12.36]made possible by the Internet,<br /> [12:14.54]is changing the face of American business.<br /> [12:18.22]Anderson introduced the term in an October 2004 article<br /> [12:21.90]in Wired magazine,<br /> [12:23.67]where he is editor in chief.<br /> [12:25.78]The article garnered considerable attention<br /> [12:28.70]- he says it became the most-cited piece<br /> [12:31.49]the magazine had ever run.<br /> [12:33.63]In this lively, readily digestible little book<br /> [12:36.89]he expands on its themes.<br /> [12:39.19]Even those who don't share his giddiness<br /> [12:41.64]over all things digital<br /> [12:43.22]need to understand the phenomenon he describes.<br /> [12:46.47]Long-tail retailing works most obviously in entertainment<br /> [12:50.85]and media businesses.<br /> [12:52.72]Amazon.com and Netflix,<br /> [12:55.31]the online movie rental company,<br /> [12:57.53]merit extended discussion.<br /> [12:59.62]Anderson notes that "a quarter of Amazon's book sales<br /> [13:03.69]come from outside its top 100,000 titles."<br /> [13:07.92]Those are books that almost certainly never appear<br /> [13:11.14]on bookstore shelves.<br /> [13:12.88]But you see the long tail at work in other industries.<br /> [13:16.50]Take KitchenAid mixers.<br /> [13:18.51]A store might stock KitchenAids in three colors<br /> [13:22.05]- black, white and something else.<br /> [13:25.04]But go online and you can choose from pistachio,<br /> [13:28.85]cranberry, sienna, some 50 colors.<br /> [13:32.67]KitchenAid may not make a ton of money selling,<br /> [13:35.41]say, tangerine-colored mixers, but it doesn't need to.<br /> [13:39.72]It makes a little money selling a lot of different colors.<br /> [13:43.23]This explains Anderson's subtitle. <br /> [13:49.47]知行提示</p>

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