蘋果CEO庫克說過最激勵(lì)人心的13句話

相比喬布斯，庫克是一個(gè)傳統(tǒng)的高效CEO，在他的帶領(lǐng)下蘋果正穩(wěn)步前進(jìn)，不用說，這么多年的工作，他自然懂得一些關(guān)于成功、領(lǐng)導(dǎo)、組織和創(chuàng)新方面的知識(shí)。

這里整理了庫克近年來一些鼓舞人心的名言摘錄，有些來自訪談，也有來自評(píng)論：

 

 

01

“生活不是要你站在邊線圍觀，這個(gè)世界需要你參與進(jìn)來。”

“The sidelines are not where you want to live your life. The world needs you in the arena.”

---庫克在喬治華盛頓大學(xué)發(fā)表畢業(yè)演講

02

“有時(shí)候會(huì)遇到困境，但它給予了對(duì)自己的信心，讓我走自己的路，超越逆境，拋開偏見。它也給予了我犀牛一樣的皮膚，當(dāng)你成為蘋果CEO的時(shí)候，遲早會(huì)派上用場(chǎng)。”

“It’s been tough and uncomfortable at times, but it has given me the confidence to be myself, to follow my own path, and to rise above adversity and bigotry. It’s also given me the skin of a rhinoceros, which comes in handy when you’re the CEO of Apple.”

---庫克出柜后，在彭博社發(fā)表文章

03

“歷史極少會(huì)對(duì)一個(gè)人讓步，但是，你想一下，且不要忘記，當(dāng)它這么做的時(shí)候世界發(fā)生了什么。那個(gè)人可以是你，那個(gè)人應(yīng)該是你，那個(gè)人必須是你。”

"History rarely yields to one person, but think and never forget what happens when it does. That can be you. That should be you. That must be you.”

---2015年，庫克在喬治華盛頓大學(xué)發(fā)表畢業(yè)演講

04

“有些人認(rèn)為創(chuàng)新就是改變，我們從來不這么看，我認(rèn)為，讓事情變得更好，就是創(chuàng)新。”

"Some people see innovation as change, but we have never really seen it like that. It’s making things better."

---庫克就iOS 6和iOS 7的變化接受媒體采訪

05

“在技術(shù)圈有這樣一種現(xiàn)象，幾乎是一種病態(tài)，那就是對(duì)成功的定義。你能拿到多少點(diǎn)擊量，你擁有多少活躍用戶，你銷售了多少臺(tái)設(shè)備。每一個(gè)技術(shù)圈的人都想要大數(shù)據(jù)，喬布斯從不被這些影響，他只專注于做到最好。”

“There’s this thing in technology, almost a disease, where the definition of success is making the most. How many clicks did you get, how many active users do you have, how many units did you sell? Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.”

---庫克接受Fast Company采訪

06

“隱私是一個(gè)人的基本人權(quán)，我們會(huì)做一切努力來幫助維持這個(gè)權(quán)利。”

“We see that privacy is a fundamental human right that people have. We are going to do everything that we can to help maintain that trust.”

---庫克在聆聽奧巴馬演講時(shí)，就隱私問題接受媒體采訪

07

“他沒有老師的頭銜，但他卻是我遇到的最好的老師，他不是一個(gè)傳統(tǒng)的老師，但他是最好的，絕對(duì)是最好的。”

"He’s not given credit as a teacher. But he’s the best teacher I ever had by far. There was nothing traditional about him as a teacher. But he was the best. He was the absolute best."

---庫克談喬布斯

08

如果蘋果CEO是一個(gè)同性戀，可以幫助一些正在掙扎的人認(rèn)識(shí)自己，可以給那些孤單的人帶來寬慰，可以鼓勵(lì)人們堅(jiān)持做自己，那么，公開我自己的隱私就是值得的。

“So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.”

---庫克出柜后，在《彭博社》上發(fā)表文章

09

“你要找到你的信念，然后堅(jiān)持。你要找到你的北極星。你要會(huì)做選擇。有一些容易，有一些艱難，還有一些會(huì)讓你質(zhì)疑一切。”

“It’s about finding your values, and committing to them. It’s about finding your North Star. It’s about making choices. Some are easy. Some are hard. And some will make you question everything.”

---庫克在喬治華盛頓大學(xué)發(fā)表演講

10

“人生很多時(shí)候，依靠直覺更加適合。有意思的是，我發(fā)現(xiàn)，在做最重要決定的時(shí)候，直覺起著至關(guān)重要的作用。”

“There are times in all of our lives when a reliance on gut or intuition just seems more appropriate—when a particular course of action just feels right. And interestingly I've discovered it's in facing life's most important decisions that intuition seems the most indispensable to getting it right.”

---庫克在奧本大學(xué)發(fā)表畢業(yè)演講

11

“社會(huì)進(jìn)步的表現(xiàn)之一是，不再僅僅根據(jù)一個(gè)人的性取向、種族以及性別來定義一個(gè)人。”

"Part of social progress is understanding that a person is not defined only by one's sexuality, race, or gender."

---庫克出柜后，在彭博社發(fā)表文章

12

“我們不是第一家MP3生產(chǎn)商;我們不是第一家平板電腦廠商;我們不是第一家智能手機(jī)廠商;但毫無疑問，我們生產(chǎn)了第一款現(xiàn)代智能手機(jī)，生產(chǎn)了第一款現(xiàn)代的智能手表，這種‘第一 ’才重要。”

“We weren’t first on the MP3 player; we weren’t first on the tablet; we weren’t first on the smartphone. But we were arguably the first modern smartphone, and we will be the first modern smartwatch—the first one that matters.”

---庫克就Apple Watch接受Fast Company采訪時(shí)說

13

“蘋果公司的教條，一直是大膽作出離開的決定。”

"Apple has always had the discipline to make the bold decision to walk away."