支付寶給每一位用戶出了一份2017年賬單,并且用一個關(guān)鍵字預(yù)測了他/她的2018年。情懷滿滿的蠟筆畫,精準(zhǔn)的數(shù)據(jù)統(tǒng)計,展現(xiàn)了用戶在2017年衣、食、住、行、公益等方面的開銷。
特別是最后生成的關(guān)鍵詞,讓很多人直呼“太懂我了”!
這跟人們覺得星座很準(zhǔn)是一個道理,在心理學(xué)上有一個專門的說法,叫做“巴納姆效應(yīng)”(Barnum effect)。
“巴納姆效應(yīng)”是由心理學(xué)家伯特倫·福勒(Bertram Forer)于1948年通過試驗證明的一種心理學(xué)現(xiàn)象。巴納姆效應(yīng)認(rèn)為人們很容易被一些來自外界的信息所干擾和暗示,進而出現(xiàn)自我知覺上的偏差。那些一般性的、籠統(tǒng)的描述被認(rèn)為是最準(zhǔn)確的、最適合自己的。
我們發(fā)現(xiàn),支付寶給出的預(yù)測關(guān)鍵詞都是一般性、籠統(tǒng)性的詞匯。這些詞匯每個人都喜歡,因此大家都會“對號入座”,覺得很準(zhǔn)。 我們看看支付寶用了哪些“關(guān)鍵詞”:
是不是每一個詞都正能量滿滿?無論是“佛系青年”還是“油膩大叔”,內(nèi)心深處都十分向往這些美好的東西。所以無論給他們哪個詞,他們都會覺得被擊中內(nèi)心,并且忍不住曬朋友圈。
把這19個關(guān)鍵詞以及官方的詮釋,用英文翻出來,作為2018年送給大家的祝福:
1. 顏值正義(good-looking)
2018,你更會投資自己。顏值爆表的你,就是地球的風(fēng)景。
In 2018, you will be better at investing in yourself. Your breathtaking face is unparalleled scenery on earth.
2. 范兒(fashionable)
2018,你更具有時尚品味。穿什么都有范兒的你,活得更有范兒。
In 2018, you will be more fashionable. Whatever you wear, you are the center of attention.
3. 潮(stylish)
2018,你會更有逼格。新的都試過,潮的都玩過,你就是風(fēng)向標(biāo)。
In 2018, you will be more stylish. You have tried anything new and cool, making you a fashion icon.
4. 溫暖(warm)
2018,你更會料理生活。一杯茶,一鍋湯,一張床,一捧花,理想生活大抵如是。
In 2018, you will be more capable of talking care your life. A cup tea, a pot of soup, a bed and a bunch of flowers can make an ideal life.
5. 柔軟(soft)
2018,你會為它付出更多??v使身披鎧甲,內(nèi)心永存柔軟。
You are bound to sacrifice more for achieving a remarkable 2018. No matter how heavy the armor you wear, you always have a loving heart.
6. 懂得(understand)
2018,你更懂得為“喜歡”買單。世上事千萬種,“喜歡”最難得。
In 2018, you will understand more the importance of your own preference. Your own preference is what counts the most.
7. 才華(talent)
2018,你會樂于探索廣闊的精神世界。“好看的皮囊千篇一律,有趣的靈魂萬里挑一。”
In 2018, you will be willing to explore your inner world. Beautiful appearances are alike, but an interesting mind is one in a million.
8. 品味(taste)
2018,你會更具有鑒賞力。品得出藝術(shù)的你,自己就是藝術(shù)品。
In 2018, you will have a greater taste. Those who can read understand art are works of art themselves.
9. 遠方(distance)
2018,你會去看更多的風(fēng)景。生活不是趕路,而是去感受路。
In 2018, you will see more of the world. Life is a journey, what matters is not destination, but the scenery on the way.
10. 成就(achievement):
2018,你的戰(zhàn)斗力會更強。生活就像打怪升級,只有自己越來越強大,才能直面現(xiàn)實中的boss。
In 2018, you will be stronger. Life is like a game; only a stronger you can face the real-life boss.
11. 自由(freedom)
2018,你更享受說走就走的自由。輪胎半徑不足半米,人生的半徑大了不只好幾環(huán)--去更好的遠方。
In 2018, you will enjoy the freedom of taking leave without delay. You deserve better places. After all, the radius of life is much larger than that of a tire.
12. 值得(worth)
2018,你會為家付出更多。所有的辛苦都是值得,所有的期待都會成真。
In 2018, you will sacrifice more for your family, but everything is worth it and every expectation will come true.
13. 堅持(persistent)
2018,你會更愛運動。控制得了身上這幾條線,更有信心控制世上其他的線。
In 2018, you will love doing sports more. If you can control the “lines” in your body, you will have the confidence to control other lines in the world.
14. 能干(capable)
2018,你會騰出更多時間享受生活。真正的能干是總能找到合適的替你干。
In 2018, you will make more time for enjoying life. A real capability lies in finding someone suitable to do it for you.
15. 當(dāng)家(managing household affairs)
2018,你更會照顧家人。料理得好柴米油鹽,就是生活的大智慧。
In 2018, you are better at taking care of the family. It is great wisdom to handle household affairs.
16. 旺(prosperous)
2018,財運旺,福氣旺,一年旺旺旺。
May you have a prosperous year of 2018.
17. 愛(love)
2018,你會為ta付出更多。變化的是時光,不變的是愛。
In 2018, you will sacrifice more for your other half. Time changes while love stays constant.
18. 快樂(happy)
2018,你的生活會更加精彩。“永遠自由自我,永遠高唱我歌”。
May you have a more splendid life in 2018. Always be free, and always be true to yourself.
19. 小確幸(small blessings)
2018,你更會滿足自己。幸福感不止來自于人生大事,還有日常生活的小確幸。
In 2018, you will make yourself more satisfied. The sense of happiness not only comes from those important events of your life, but also from small blessings.
祝福大家在2018擁有所有上述這些幸運!