經(jīng)濟獨立女性更愿意為詩和遠方買單

According to a report on female tourism consumption released by Tuniu, an online travel platform, 54% of its users are female. Female users show stronger desire of traveling, women born in the 1980s and 1990s account for 60% of total travelers, with 40% of them ages between 26 and 35. Travelling is more favored by professional women from cities like Shanghai, Nanjing, Beijing, Tianjin and Wuhan, while activities including hiking, climbing, skiing, diving, surfing have become more and more popular among female travelers.

基于2021年用戶出游數(shù)據(jù)，途牛對外發(fā)布《女性旅游消費洞察報告》。截至目前，途牛旅游網(wǎng)男女用戶比例分別為46%和54%，相比之下女性的出游意愿更強烈。80后、90后女性出游占比超過60%，其中年齡在26-35歲的女性占比高達40%。上海、南京、北京、天津、武漢等一線或新一線城市的職業(yè)女性更喜歡旅游。近年來徒步、攀巖、跳傘、滑雪、潛水、沖浪等極限運動紛紛上榜“她旅行”愿望清單，相關(guān)產(chǎn)品搜索量和預(yù)訂量持續(xù)上揚。