將Z世代與投票匹配
Just a few days after Valentine’s Day, Tinder and the French NGO A voté made their liaison official, “to match Generation Z with voting”. The partnership kicked off on Thursday and will run through April 8 – two days before the first round of France’s presidential elections – and has one goal: to get more French youths to cast their votes.
情人節(jié)剛過沒多久，Tinder就和法國非政府組織A voté正式聯(lián)手，"將Z世代與投票匹配"。這一合作于2月17日開始，將持續(xù)到4月8日——法國總統(tǒng)大選第一輪投票結(jié)束的前兩天，旨在呼吁更多法國年輕人為大選投票。
The slogan is catchy too: “If you can date down your street … You can vote down your street.”
活動(dòng)口號(hào)也很吸引人：“如果你能出門約會(huì)......你也能出門投票”。
In practice this means that, from now on, French Tinder users will see election ads pop up as they swipe the app while on the lookout for potential love interests.
這意味著從現(xiàn)在開始，法國的Tinder用戶在滑動(dòng)應(yīng)用程序?qū)ふ覞撛诘慕挥褜?duì)象時(shí)，將看到選舉廣告彈出。
Although the alliance might seem like a fun, new way to reach out to younger age groups, the campaign is a response to a serious issue in France: soaring abstention rates among young people.
這是一次有趣、新穎的接近年輕人的合作，但該活動(dòng)也是在應(yīng)對(duì)法國面臨的難題：年輕人的大選投票棄權(quán)率飆升。
A recent survey showed that 59 percent of French 18- to 30-year-olds who are registered to vote plan to abstain in the first round of the elections.
最近的一項(xiàng)調(diào)查顯示，在18歲至30歲的法國登記選民中，59%的人計(jì)劃在第一輪選舉中棄權(quán)。
情人節(jié)剛過沒多久，Tinder就和法國非政府組織A voté正式聯(lián)手，"將Z世代與投票匹配"。這一合作于2月17日開始，將持續(xù)到4月8日——法國總統(tǒng)大選第一輪投票結(jié)束的前兩天，旨在呼吁更多法國年輕人為大選投票。
The slogan is catchy too: “If you can date down your street … You can vote down your street.”
活動(dòng)口號(hào)也很吸引人：“如果你能出門約會(huì)......你也能出門投票”。
In practice this means that, from now on, French Tinder users will see election ads pop up as they swipe the app while on the lookout for potential love interests.
這意味著從現(xiàn)在開始，法國的Tinder用戶在滑動(dòng)應(yīng)用程序?qū)ふ覞撛诘慕挥褜?duì)象時(shí)，將看到選舉廣告彈出。
Although the alliance might seem like a fun, new way to reach out to younger age groups, the campaign is a response to a serious issue in France: soaring abstention rates among young people.
這是一次有趣、新穎的接近年輕人的合作，但該活動(dòng)也是在應(yīng)對(duì)法國面臨的難題：年輕人的大選投票棄權(quán)率飆升。
A recent survey showed that 59 percent of French 18- to 30-year-olds who are registered to vote plan to abstain in the first round of the elections.
最近的一項(xiàng)調(diào)查顯示，在18歲至30歲的法國登記選民中，59%的人計(jì)劃在第一輪選舉中棄權(quán)。
