星巴克在北美推出限時(shí)網(wǎng)紅產(chǎn)品

Starbucks, thirsty for some social media magic, isreleasing its latest sugary concoction: the fortune-telling Crystal Ball Frappucino.

渴望吸引社交媒體關(guān)注的星巴克，現(xiàn)在推出了最新含糖飲品：占卜水晶球星冰樂(lè)。

The candy-sparkles festooned drink will beavailable for five days in the U.S., Canada andMexico.

美國(guó)、加拿大和墨西哥的人們可以在5天內(nèi)享受到這種配上鉆石般糖晶的高顏值飲料。

It follows similar limited-time drinks, such as thecoffee chain's color-changing Unicorn Frappuccino.

它復(fù)制了類(lèi)似的限時(shí)飲料，比如星巴克之前的變色獨(dú)角獸星冰樂(lè)。

Starbucks hopes the cream-based new drink, which is infused with peach flavor, will bephotographed by customers, posted on social media and spread around.

星巴克希望這款以奶油為主、蜜桃味兒的新飲品能被顧客拍下照片，并上傳至社交媒體，然后傳播開(kāi)來(lái)。

It's a strategy that's worked for other chains, such as Taco Bell with its cheese-powderedDoritos tacos.

這是之前其他連鎖店采取的營(yíng)銷(xiāo)策略，比如塔可鐘的芝士粉多力多滋玉米卷。

Analysts at Stifel, however, are skeptical that buzz will boost Starbucks sales.

不過(guò)，斯迪富的分析師們對(duì)此次蜂鳴營(yíng)銷(xiāo)是否會(huì)提升星巴克的銷(xiāo)量持懷疑態(tài)度。

It's unclear if the chain's past gimmicks worked, and analysts called the timing of the newdrink "seemingly random." Starbucks' Zombie Frappuccino, for instance, came out beforeHalloween.

目前還不清楚該連鎖店過(guò)去的伎倆是否奏效，分析師們稱(chēng)這種新飲料的推出時(shí)間“似乎是隨機(jī)的”。比如，星巴克的僵尸星冰樂(lè)是在萬(wàn)圣節(jié)前推出的。