可口可樂(lè)健康飲品不“健康”

 

They sound like a healthy alternative to fizzy drinks But while Vitamin Water may appear virtuous, each brightly-coloured bottle contains as much as five teaspoons of sugar. Yesterday advertising watchdogs banned makers Coca-Cola from boasting that the water is a ‘nutritious’ drink.

　　如今在冰柜里五顏六色、花樣繁多的功能性維生素汽水、維生素飲料讓我們滿足了口感，又起到了“貌似”強(qiáng)身健體的效果，其實(shí)不然，可口可樂(lè)公司這回栽了，因?yàn)楣就瞥龅纳势G麗的維生素“營(yíng)養(yǎng)飲料”的“夸張”廣告被廣告監(jiān)督部門(mén)禁用，監(jiān)督部門(mén)給出的理由是：因?yàn)檫@些營(yíng)養(yǎng)飲料不僅不含營(yíng)養(yǎng)物質(zhì)，而且含糖程度大大超過(guò)普通飲料，每瓶竟有5茶匙的糖。

It is the second time in little over a year that the firm has been censured for claims about health-giving properties of the drink, which contains 23g of sugar per half-litre bottle. It comes in eight ‘give-health-a-big-kiss’ varieties with names like Spark, Defence and Power-C, in flavours such as ‘apple-kiwi’ and ‘tropical citrus’, even though they do not contain any fruit. The Advertising Standards Authority yesterday ruled that consumers ‘would not expect a “nutritious” drink to have the equivalent of four or five teaspoons of added sugar’.

　　據(jù)悉，可口可樂(lè)公司這回是第二次被查，因?yàn)樵摴就瞥龅?ldquo;健康飲品”每半升的含糖量就達(dá)到23克！這些維生素飲料的品牌名稱(chēng)一經(jīng)曝光，眾人不寒而栗，因?yàn)檫@些飲料都是我們平時(shí)為了補(bǔ)充自身體內(nèi)缺乏的維生素而引用的。比如：標(biāo)榜“給健康一吻”的Spark飲品、蘋(píng)果+奇異果口味的超級(jí)維生素C飲品等等，這些眼花繚亂的飲料經(jīng)檢查，不僅含糖多，而且竟然沒(méi)有任何天然水果成分。負(fù)責(zé)審查廣告的部門(mén)人員說(shuō)：“這些不符合實(shí)際的廣告都必須撤下，消費(fèi)者是沖著營(yíng)養(yǎng)飲料去的，但是消費(fèi)者喝了你的產(chǎn)品非但沒(méi)獲得任何營(yíng)養(yǎng)，而且還平白無(wú)故多吃了4到5茶匙的糖。真夠冤的。”