英國視頻網(wǎng)站Facebook增長最快

Facebook is the UK's fastest growing video site

Facebook is the fastest growing video site in the UK over the last year, according to new comScore data.

The latest comScore data reveals that during February 2010, 43 million videos were watched on Facebook – which is a 205 per cent increase on the year. Last February only 14 million videos were watched via the site.

Overall online video viewing in the UK has grown by 37 per cent during the last 12 months – with 5.5 billion videos watched via websites during February 2010.

Google properties, mainly driven by YouTube, were still the most popular online video destinations, recording 2.5 billion video views during February 2010, which marked a 17 per cent annual increase.

The BBC websites ranked second with 140 million videos viewed across its web properties during February 2010, and was followed by Megavideo, which recorded 53 million video views - during the same month.

Facebook came fourth in the list, closely followed by Microsoft’s collective web properties. Channel 4 came in sixth position with 39 million videos watched during February 2010 – which was a 76 per cent increase on the year. And ITV came in eighth position recording 29 million video views – which was a 134% increase on the year.

Blinkx, the popular video search engine experienced the second largest growth spurt, behind Facebook, increasing its video views by 205 per cent over the year. During February 2010, 29 million videos were viewed via the site.

Sky came in 10th position, experiencing a 139 per cent increase in video views, with 20 million videos watched via its sites during February 2010.

The UK video market has grown substantially over the last year, with several aggregators entering the market, as well as the UK broadcasters increasing their own video presence. Channel 4, for instance, is concentrating on developing its own catch up service, 4oD, while signing syndication deals with the likes of YouTube, and new players, like SeeSaw.

根據(jù)互聯(lián)網(wǎng)流量檢測機構(gòu)comScore的最新統(tǒng)計數(shù)據(jù)，F(xiàn)acebook是去年英國發(fā)展最為迅速的視頻網(wǎng)站。

據(jù)comScore的最新數(shù)據(jù)顯示，今年2月份，F(xiàn)acebook英國網(wǎng)站被瀏覽的視頻數(shù)達4300萬個，比去年同期增長205%，去年2月，該網(wǎng)站被觀看的視頻數(shù)僅為1400萬。

在過去12個月中，英國在線視頻總體瀏覽量增長了37%，今年2月的瀏覽視頻總量達55億。

以YouTube為首的谷歌旗下各視頻網(wǎng)站仍然最受歡迎，今年2月的總瀏覽量達25億，年比增長17%。

英國廣播公司（BBC）網(wǎng)站位居第二，同期被瀏覽視頻數(shù)達1.4億，其次是Megavideo網(wǎng)站，達5300萬。

Facebook位居第四，微軟網(wǎng)站群緊隨其后。第四頻道位居第六，同期被瀏覽視頻數(shù)達3900萬，同比增長76%。英國獨立電視臺位居第八，被瀏覽視頻量達2900萬，同比增長134%。

視頻搜索引擎Blinkx的發(fā)展速度僅次于Facebook，視頻瀏覽總數(shù)增長205%，今年2月達2900萬。

天空電視臺（Sky）網(wǎng)站名列第十，2月瀏覽量同比增長139%，達2000萬。

在過去一年中，英國視頻市場發(fā)展迅猛，除英國幾家廣播公司增加了視頻服務外，一些聚合網(wǎng)站也進入市場。以第四頻道為例，該頻道在與YouTube之類的網(wǎng)站以及SeeSaw等新興視訊網(wǎng)站尋求聯(lián)合的同時，正集中精力發(fā)展自己的在線追看服務網(wǎng)站4oD。