人們對迪斯尼樂園重新開放表示懷疑

人們對迪斯尼樂園重新開放表示懷疑

The question for many businesses in the age of COVID is how long can you go without making a profit? Disney has been trending on Twitter today as people react to Disney World’s reopening.

在COVID時代，許多企業(yè)面臨的問題是，不盈利還能堅持多久?迪斯尼樂園今天在推特上成為熱門話題，人們對迪斯尼樂園的重新開放做出了反應(yīng)。

Is it responsible to open a space where people will congregate?

開放一個人群聚集的空間是否可靠呢?

For businesses to reopen when they know customers will not obey social distancing laws, it’s dangerous. How will Disney executives feel if people get sick on their watch?

如果企業(yè)知道顧客不遵守社會距離法，就重新開業(yè)，這是很危險的。如果人們在觀看(表演)期間生病了，迪斯尼的高管們會怎么想?

Does this surprise any of us when we see people congregating and not wearing masks? There is a divide between people who are taking this pandemic seriously, and those that are brushing COVID off as “the flu.”

當(dāng)我們看到人們聚在一起不戴口罩時，我們會感到驚訝嗎?有些人嚴(yán)肅對待這次大流行，有些人則認(rèn)為COVID是“流感”，他們之間存在分歧。

We know Disney is struggling, but it’s Disney - they have a lot of money. Disney’s second quarter profit dropped as the company took a $1.4 billion hit due to the coronavirus pandemic. The question remains, do profits matter that much for billion dollar companies?

我們知道迪斯尼在掙扎，但這是迪斯尼——他們有很多錢。因冠狀病毒流行病，迪士尼第二季度利潤下降了14億美元。問題是，利潤對市值數(shù)十億美元的公司來說真的那么重要嗎?

Disney’s Reputation For Customer Experience Is At Risk

迪斯尼在客戶體驗方面的聲譽岌岌可危

In the customer experience community many people like myself talk about the wonders of Disney’s customer experience. We are amazed that the parks feature such a sophisticated operation to keep customers happy, from sensors on garbage cans so no customer ever sees an overflowing trash at the parks, to delicious smells throughout the park like popcorn on main street.

在客戶體驗社區(qū)中，許多像我一樣的人都在談?wù)摰鲜磕峥蛻趔w驗的奇妙之處。讓我們感到驚訝的是，這些公園竟然采用了如此先進的手段來取悅游客，從垃圾桶上安裝的感應(yīng)器(因此游客不會看到公園里滿溢的垃圾)，到整個公園散發(fā)出的香味(比如主干道上的爆米花)。

But here’s the thing about life; any person or any business can be nice when things are easy, but how do they act when things get hard?

但生命就是這樣;任何一個人或任何一個企業(yè)在事情容易的時候都可以表現(xiàn)得很好，但是當(dāng)事情困難的時候他們會怎么做呢?

Event and experience-based businesses like Disney find themselves between a rock and a hard place. Do they reopen to keep their businesses moving forward or stay closed to potentially protect high-risk customers and flatten the curve. I have empathy for these businesses, but we have to pay attention to science, and the facts. The fact remains Florida - home to Disney World - is not doing well.

像迪斯尼這樣的以事件和體驗為基礎(chǔ)的企業(yè)發(fā)現(xiàn)自己處在一個進退兩難的境地。它們是為了保持企業(yè)向前發(fā)展而重新開業(yè)，還是為了潛在地保護高風(fēng)險客戶并拉平曲線而關(guān)閉。我對這些企業(yè)感同身受，但我們必須關(guān)注科學(xué)和事實。事實上，迪斯尼樂園所在地佛羅里達的情況并不好。