威爾·史密斯推銷他兒子的瓶裝水

威爾·史密斯推銷他兒子的瓶裝水

Celebrities and brands often go hand in hand, be it a sponsored deal, a partnership or their own brand. And while people naturally flock to products endorsed by their favorite actors, models and social media stars, critics of capitalism and consumerism bring out some legitimate points against such practices.

名人和品牌常常攜手并進(jìn)，無論是贊助交易、合作關(guān)系，還是他們自己的品牌。盡管人們自然會(huì)蜂擁購買他們喜愛的演員、模特和社交媒體明星代言的產(chǎn)品，但資本主義和消費(fèi)主義的批評(píng)者提出了一些反對(duì)此類做法的合理觀點(diǎn)。

Plenty of people shared similar sentiments when Will Smith decided to switch his career as an actor, rapper, and now a YouTuber for a day as a Boots UK sales assistant in 2018. It wasn’t that he felt bored or wanted some new experiences to spice things up in his life, no. The proud father was promoting his son Jaden’s brand of bottled water called ‘Just Water’. And as soon as photos and posts emerged on the internet, it received praise as well as criticism.

當(dāng)威爾·史密斯(Will Smith)在2018年決定轉(zhuǎn)行時(shí)，很多人都有類似的感受。他曾是一名演員、說唱歌手，現(xiàn)在在youtube上做了博姿英國銷售助理。這并不是說他覺得無聊，也不是說他想要一些新的體驗(yàn)來給他的生活增添情趣。這位自豪的父親正在推廣他兒子賈登的瓶裝水品牌“Just water”。照片和帖子一出現(xiàn)在互聯(lián)網(wǎng)上，它就受到了贊揚(yáng)和批評(píng)。

In 2018 Will Smith worked a shift at Boots in London to promote his son’s brand ‘Just Water’

2018年，威爾·史密斯倫敦博姿公司輪班，為兒子的品牌“Just Water”做宣傳。

Image credits: Boots

Some users on Tumblr immediately jumped to attack not only Jaden’s brand and the fact that he sells water, but also that it was promoted. However, it didn’t take long for someone to quickly defend the celebrity family as they presented some unexpected facts about Smith’s company.

Tumblr上的一些用戶立即跳出來，不僅攻擊賈登的品牌和他賣水的事實(shí)，還攻擊它的推廣。然而，沒過多久就有人站出來為這個(gè)名人家庭辯護(hù)，因?yàn)樗麄冋故玖艘恍╆P(guān)于史密斯公司的出人意料的事實(shí)。

Image credits: Boots

However, not everyone was pleased with such a gesture

然而，并不是每個(gè)人都喜歡這樣的姿態(tài)

Turns out, while Jaden Smith sells bottled water, there’s more to this brand than might appear from the get-go. According to the official website, ‘Just Water’ is sustainably sourced from Glens Falls, NY and has a packaging that’s 100% recyclable, 82% renewable and also refillable, with the bottle having a wide neck to make it easy to refill. “Every choice we make is considered, from where our natural spring water comes from, to the materials that are used to make our ocean conscious bottle,” the site claims. “When it comes to our environment, we know that one bottle might not change the world. But it’s a start”.

事實(shí)證明，雖然賈登•史密斯銷售瓶裝水，但這個(gè)品牌還有比一開始看起來更多的東西。據(jù)官方網(wǎng)站稱，“Just Water”是來自紐約州格倫斯福爾斯的可持續(xù)水，它的包裝100%可回收，82%可再生，還可以再裝水，瓶口很寬，便于再裝水。該網(wǎng)站稱:“我們所做的每一個(gè)選擇都是經(jīng)過深思熟慮的，從我們天然泉水的來源，到用于制造海洋意識(shí)瓶的材料。”“說到我們的環(huán)境，我們知道一個(gè)瓶子可能改變不了世界。但這只是一個(gè)開始。”

As some attacked Will and his son for their product, someone stepped in to defend them

當(dāng)一些人攻擊威爾和他兒子的產(chǎn)品時(shí)，有人站出來為他們辯護(hù)

With the help of his parents, Jaden Smith co-founded ‘Just Water’ in 2012 after seeing plastic pollution first hand. He felt the need to change something about it and decided to produce a more eco-friendly brand of water. After all, we all need it to survive.

在父母的幫助下，賈登•史密斯在親眼目睹了塑料污染后，于2012年創(chuàng)辦了“Just Water”。他覺得有必要做些改變，于是決定生產(chǎn)一種更環(huán)保的水。畢竟，我們都需要它來生存。

Image credits: msftseverything

Image credits: Just Water

The water comes from Glens Falls where snow and rain produce 3 billion gallons of water every year. While the city uses half of the collected water, ‘Just Water’ uses only a fraction of what remains all while paying 6 times the normal rate for using it. “By placing a greater value on an abundant natural resource which has been historically undervalued, we provided a new income source for the city which is expected to reach $1 million over the next 3-5 years,” the company explains. While most bottled water is purified tap water (a process which wastes water and energy), Jaden’s product is naturally sourced and comes with naturally occurring minerals and pH content.

這些水來自格倫斯瀑布，那里的雪和雨每年產(chǎn)生30億加侖的水。雖然城市使用了收集到的一半的水，但“僅用水”只使用了剩余用水的一小部分，而用水的價(jià)格是正常水平的6倍。該公司解釋說:“通過對(duì)歷史上一直被低估的豐富自然資源賦予更高的價(jià)值，我們?yōu)檫@座城市提供了一個(gè)新的收入來源，預(yù)計(jì)在未來3-5年內(nèi)，它的收入將達(dá)到100萬美元。”雖然大多數(shù)瓶裝水是純凈水(一個(gè)浪費(fèi)水和能源的過程)，賈登的產(chǎn)品是天然來源的，含有天然礦物質(zhì)和pH值。