劉文勇GRE寫作Argument題庫 Day 80

Day 80 According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.

“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

五問：

本題中的 movie reviewers是影評人，大家在做這道題的時候千萬不能將“影評人”與普通民眾也就是“觀影人”簡單地對等起來。否則對“ And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year”這句話很難有正確的理解，這句話意為：“但是由影評人做出的、關于 Super Screen公司制作的特定電影的正面影評的比例在過去的一年中其實是增長的?！?/p>

（1）“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year”是事實，“Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising”是結論，值得反駁嗎？

（2）只有特定電影的正面評價比例提高，是否意味著該公司其他電影的正面評價比例可能未必提高？甚至可能下降了？是否有可能雖然該公司影片的正面評價比例提高了，但是相對于其他公司的電影來說比例還是較低？

（3）原文中所提及的調查研究一定是可信的嗎？使用去年的數(shù)據(jù)能夠說明問題嗎？去年是否可能正好是一個電影產(chǎn)業(yè)衰退的年份，所有電影公司的電影（而不僅僅是某一家電影公司）的觀影人數(shù)都下降了呢？

（4）可能導致觀影人數(shù)下降的原因有哪些？除了文中所提及的由于“觀眾沒有意識到本公司電影的高品質之外”，是否可能還有其他原因，你能嘗試羅列一兩個嗎？說說其他原因是如何影響觀影人數(shù)的？例如：觀眾的收入水平與消費水平低，過高的票價會影響觀影人數(shù)的增加。

（5）即便以上內容得到充分的回答，我們能否就認為對于明年來說，讓大眾更了解公司電影的方式是通過投放廣告，而不是其他的途徑？你能夠想出一兩個其他的可能提高大眾覆蓋率的方式嗎？例如：參加電影節(jié)提高影片知名度，或者舉辦一些觀影優(yōu)惠活動等。