The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing.
“Five years ago, at a time when we had difficulties in obtaining reliable supplies of high quality wool fabric, we discontinued production of our alpaca overcoat. Now that we have a new fabric supplier, we should resume production. This coat should sell very well: since we have not offered an alpaca overcoat for five years and since our major competitor no longer makes an alpaca overcoat, there will be pent-up customer demand. Also, since the price of most types of clothing has increased in each of the past five years, customers should be willing to pay significantly higher prices for alpaca overcoats than they did five years ago, and our company profits will increase.”
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
五問:
(1)“Five years ago, at a time when we had difficulties in obtaining reliable supplies of high quality wool fabric, we discontinued production of our alpaca overcoat. Now that we have a new fabric supplier”“we have not offered an alpaca overcoat for five years and since our major competitor no longer makes an alpaca overcoat”和“the price of most types of clothing has increased in each of the past five years”是事實,“we should resume production”是結(jié)論,值得被反駁嗎?
(2)一個原料供應(yīng)商就一定是穩(wěn)定的嗎?原料供應(yīng)是否穩(wěn)定由哪些因素決定?你能具體地說一說嗎?例如:供應(yīng)商的產(chǎn)品質(zhì)量、供貨能力和運輸條件等。
(3)是否生產(chǎn)某種產(chǎn)品,除了與原料的可獲得性相關(guān)之外,還應(yīng)該由哪些關(guān)鍵因素決定?例如:市場需求如何(也許在五年后的今天,這種毛外套已經(jīng)不受歡迎了),成本利潤如何等。
(4)我們的工廠以及我們最大的競爭者不生產(chǎn)毛外套,就意味著市場上沒有毛外套了嗎?該市場是否可能已經(jīng)被其他企業(yè)所占領(lǐng),市場空間已經(jīng)不大?
(5)其他的衣服種類漲價,就意味著毛外套漲價也是合理的嗎?集體具備的特點,個體就一定會具備嗎?消費者一定會接受漲價后的毛外套嗎?利潤由哪些因素決定?銷售量是否只是決定利潤額的諸多要素之一?是否可能五年后的工資水平提高了,人工成本更高了,利潤并不會增加。
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