1. The goal of marketing budget is to control expenses and project revenues.
營(yíng)銷(xiāo)預(yù)算的目標(biāo)是為了掌握開(kāi)支和項(xiàng)目收入情況。
2. A budget establishes a standard of performance for your actions.
預(yù)算為操作制定了標(biāo)準(zhǔn)。
3. A well-designed budget is also a tool to keep you on target.
設(shè)計(jì)合理的預(yù)算也是保證你堅(jiān)持目標(biāo)的工具。
4. The math of the expense budget is very simple, sums of the rows and columns.
開(kāi)支預(yù)算的算法很簡(jiǎn)單,就是橫行和豎行的求和。
5. As you develop a budget, think of it as an educated guessing.
制定預(yù)算的時(shí)候,就當(dāng)作是在做一個(gè)有根據(jù)的推測(cè)。
6. The annual expense column sums the months for each row.
年度開(kāi)支這一欄是各個(gè)月度欄的總和。
7. You should relate your spending to your strategy.
你應(yīng)該把花費(fèi)和方案策略結(jié)合起來(lái)。
8. You should prioritize your spending to match your priorities in sales.
你應(yīng)該按照銷(xiāo)售的優(yōu)先順序來(lái)安排開(kāi)支的優(yōu)先順序。
9. Your strategy should show up in your actual detailed programs.
你的策略應(yīng)該在實(shí)際和具體的方案里顯示出來(lái)。
10. Budget-making is closely connected with marketing activities.
預(yù)算制定應(yīng)該和營(yíng)銷(xiāo)活動(dòng)緊密地聯(lián)系起來(lái)。