Critics have created a new word, "slacktivism," that describes taking feel-good measures in support of a social cause. The word, a mix of "slacker" and "activism," is used to label activities that have little practical effect, such as signing Internet petitions and taking part in short-term boycotts.
Earth Day has been a positive force in the struggle to educate. However, we must not fall into a "slacktivist" mindset. Instead of turning off the lights for 30 minutes once a year, what is needed is a shift in thinking that views saving electricity with an almost religious fervor.
Every day, each of us faces small choices that will ultimately make the difference between a grim or bright future. The cumulative acts of billions of people, such as stopping the use of disposable goods and starting to use energy-efficient light bulbs, can add up to real change.
Symbolic measures and awareness campaigns can be helpful, but without a radical change in attitudes, real progress will remain stunted.